Director of Digital Marketing
Director of Digital Marketing
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Job Description
Director of Digital Marketing
Brea California
Marketing Digital Marketing /
FullTime /
Onsite
The Role:
As the Director of Digital Marketing you will lead and execute the growth strategy across performance marketing and ecommerce to drive sustainable datadriven growth across the entire customer journey. From increasing brand awareness to driving conversions and retaining customers your work will be central to scaling the business. You will be responsible for developing and managing marketing strategies executing GTM (GotoMarket) plans for product launches and campaigns and optimizing the digital marketing budget to achieve sales and revenue goals. In this role you will also oversee the management of a large crossfunctional team working closely with internal teams and external agencies to create highperforming campaigns. Your work will directly impact the brands visibility customer acquisition and longterm growth.
Please note this role requires working onsite at our headquarters in Brea California.
Responsibilities:
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- Lead the development and execution of performance marketing strategies ensuring datadriven decisionmaking throughout all aspects of digital marketing from brand awareness to acquisition and retention.
- Define and implement GTM strategies for new product launches promotions and marketing campaigns ensuring alignment with overall business objectives and maximizing reach and engagement.
- Manage the digital marketing budget making datadriven decisions to allocate resources efficiently across channels optimize spend and maximize ROI while achieving customer acquisition sales and revenue targets.
- Use data analytics to continuously monitor measure and optimize campaign performance across all channels identifying trends and adjusting strategies to improve conversions and increase traffic quality.
- Collaborate with branding teams to enhance brand awareness and improve customer loyalty leveraging data insights to refine the brands market position and drive measurable improvements in performance.
- Oversee the development and execution of marketing campaigns that improve DTC ecommerce performance focusing on traffic acquisition user experience conversion rate optimization and customer lifetime value (LTV).
- Stay uptodate with industry trends emerging technologies and best practices in growth marketing applying this knowledge to maintain a competitive edge and refine strategies.
- Lead and manage a large crossfunctional digital marketing team ensuring alignment with performance goals fostering a culture of collaboration innovation and continuous improvement. Mentor and develop team members to ensure high performance and growth.
- Foster crossfunctional collaboration with product CX B2B and web development teams to drive a unified seamless marketing strategy that enhances DTC ecommerce performance.
- Ensure all marketing initiatives are aligned with business objectives and key performance indicators (KPIs) holding teams accountable for achieving performance targets.
Qualifications:
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- Bachelors degree in Marketing Business or a related field (Masters degree preferred).
- 7 years of experience in growth marketing with a strong focus on performance marketing ecommerce and datadriven decisionmaking.
- Proven track record in driving DTC ecommerce growth optimizing traffic improving conversion rates and achieving sales/revenue targets.
- With experience in managing digital storefronts optimizing user experiences and integrating marketing campaigns to drive growth.
- Strong background in budget management with the ability to make datadriven decisions for effective resource allocation ensuring ROI and growth.
- Excellent data analytics skills proficient in tools such as Google Analytics Google Ads SEO email marketing and SMS platforms to continually optimize campaign performance and drive insights.
- Experience in defining and executing GTM strategies for product launches promotions and overall marketing plans.
- Strong leadership and team management skills with experience leading large crossfunctional teams and agencies. Proven ability to mentor and inspire team members driving a highperforming resultsoriented team culture.
- Ability to communicate clearly and effectively with senior leadership and crossfunctional teams providing actionable insights and performance reports.
Employment Type
Full Time
