Director of Digital Marketing - Remote
Director of Digital Marketing - Remote
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Salary Not Disclosed
1 Vacancy
Job Description
Experian Employer Services is looking for a dynamic and experienced Director of Digital Marketing to lead our digital marketing strategy across midmarket and Enterprise business segments. You will be responsible for driving digital transformation accelerating lead generation and enhancing brand advocacy through the latest digital marketing practices. You will collaborate with and enhance the marketing teams efforts for digital/social event webinar email client partner and product marketing. This leader is important to defining our digital presence and creating a seamless customer experience across all touchpoints. You will report to the Chief Marketing Officer.
Responsibilities:
- Platform and Content Strategy: Oversee the development and optimization of digital platforms including websites landing pages community hubs and more. Use the creation of compelling content including rich media and usergenerated content to flood social channels and enhance brand visibility.
- Digital Marketing Oversight: Develop a holistic digital marketing strategy manage marketing websites encompassing SEO SEM paid advertising and social media to dramatically increase inbound leads and sales conversion rates. Lead efforts to evolve and integrate digital tools and methodologies including AI into traditional marketing channels to address evolving customer behaviors and buying preferences.
- Collaboration and CrossFunctional Leadership: Partner with other teams in Marketing Product Sales and other Teams to provide a brand message across all customer interactions. Foster a culture of innovation.
- Demand Generation and Lead Nurturing: Build and improve programs to increase website traffic and engagement to guide a robust inbound sales pipeline. Design webbased nurture strategies to guide prospective customers through the funnel driving crosssell purchases and converting prospects into clients/brand advocates.
- Analytics and Performance Optimization: Use advanced marketing analytics to measure campaign performance conduct A/B testing and extract relevant insights to refine strategies. Create marketing performance dashboard reports. Improve return on investment by identifying new ways to engage customers and channel partners.
- Marketing Technology Stack Management: Develop and oversee a comprehensive digital marketing tech stack to optimize marketing performance and ensure seamless platform integration. Collaborate with corporate Experian Digital Marketing team to ensure management of the marketing technology stack. Tools include Google Ads for paid media campaigns Google Analytics for performance tracking and optimization 6sense for accountbased marketing and lead scoring Salesforce.com for CRM and sales enablement and marketing automation platforms like Eloqua to guide campaign efficiencies. Additionally use tools such as PowerBi for data visualization social media management platforms like Sprout Social or Hootsuite Drift for online web chat LeanData for lead routing and content management systems for dynamic website management. Also consider Artificial Intelligence (AI) for personalization of content predictive analytics customer segmentation customer journey automation and nurturing and scaling marketing functions.
Qualifications :
Qualifications:
- Minimum of 10 years of experience in digital marketing with a focus on website management including SEO/SEM inbound marketing and lead nurturing marketing operations and tech stack management.
- Experience in the employer services payroll tax HR compliance and mortgage rental and financial services industries.
- Demonstrated experience working in a complex matrixed organization with an emphasis on crossfunctional collaboration.
- Experience in project management
- Experience influencing partners across dedicated and matrixed teams.
- A bachelors degree in marketing business communications journalism or a related field is required. MBA desired.
Additional Information :
Perks
- Great compensation package plus performancebased bonus
- This role is remotefriendly
- Paid time off
- 401K with a 4% company match with immediate vesting.
- Comprehensive health dental and vision plans.
- 5 sick days each calendar year.
- 12 paid company holidays and 2 paid volunteer days.
Our uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI work/life balance development authenticity engagement collaboration wellness reward & recognition volunteering... the list goes on. Experians people first approach is awardwinning; Great Place To Work in 24 countries FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experians DNA and practices and our diverse workforce drives our success.
#LIRemote
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
