ECOM Lead
ECOM Lead
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Job Description
As Ecom Lead you contribute to digital profitable growth playing a critical role in optimizing the digital shopping experience for our customers in the region. You are responsible for the daytoday planning and execution of the product exposure of our owned digital transactional channels (.com & app). Conducting analysis to understand current trends search insights customer behavior and inventory availability you ensure an experience that delivers on both commercial performance and brand perception. You work closely with various functions including Omni Merchandising and Customer Activation & Marketing to drive omni sales performance while delivering a seamless relevant shopping journey
You have a strong ecommerce background with proven results in driving digital commercial growth and expertise in online visual merchandising. You are datadriven with strong analytical capabilities and ability to synthesize data into insights and tangible actions. You are interested in fashion retail and market trends enabling you to make informed decisions on product placement. You have a strong salesmanship drive with an understanding of how to drive sales through optimized experiences. You have clear communication and collaboration skills that enable you to work closely and effectively with a crossfunctional team.
Key responsibilities
- Daytoday planning and execution of product exposure associated content deals & discount activities within your department page on .com and app to secure both commercial performance and brand perception.
- Execution and optimization of product rankingbased navigational entries based on analysis and understanding of current trends customer behavior inventory availability and commercial packs.
- Extract data using Sequel (SQL) and translate those into actionable insights and hypotheses.
- Utilize new tools and capabilities as part of constantly evolving best practices and proactively provide insights and feedback to regional Omni Merch team to guide product strategy and to the regional CAM team to guide customer strategy.
- Work closely with Experience Leads other Ecom leads and Customer Activation & Marketing team to secure an overall digital experience that optimized for overall growth and brand perception.
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Qualifications :
To be successful in the role of Ecom Lead you should have a strong commercial focus and are insight and datadriven with a proven ability to drive results and work towards goals. You should have a broad ecommerce knowledge and commercial experience that understand the total picture from customer demands on our offers.
What you need to succeed:
- Ecommerce Economics or Business degree/relevant qualifications.
- Experienced (about 3 5 Years) within ecommerce with a deep understanding of the total digital ecosystem and its synergies; indepth knowledge of fashion retail and keep understanding of regional market trends and consumer preferences.
- Expertise in eCommerce platforms content management systems and site merchandising principles to create and manage product listings website content and online experience effectively.
- High level of salesmanship and analytical proficiency with the ability to interpret sales data search trends and web analytics to make informed decisions on action to drive on product exposure; proficient in data enablement platforms and querying languages (SQL); experience utilizing GA4 Tableau & Power BI.
- Effective collaborator with strong stakeholder management and communication skills and is experienced in proactively influencing plans and priorities to drive profitability and optimize customer experience.
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Additional Information :
This is a fulltime position reporting to the Regional Head of Digital Experience & Commercial for India.
This position is based at the Office in Bangalore Karnataka India.
Apply by sending in your CV in English as soon as possible but no later than November 14th 2024. Due to data policies we only accept applications through career page.
Global Benefits
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included) COS Weekday Monki H&M HOME & Other Stories ARKET Afound. In addition to our staff discount all our employees are included in our H&M Incentive Program HIP. You can read more about our H&M Incentive Program here.
In addition to our global benefits all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.
Inclusion & Diversity
H&M is a part of H&M Group. At H&M Group were determined to create and maintain inclusive diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.
Company Description
H&M is a fashion brand that offers the latest styles and inspiration from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
