Paid Search Manager
Paid Search Manager
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Job Description
Key Responsibilities
- Strategy set up analysis and optimisation of large scale Paid Search campaigns across tens of international markets.
- Detailed rootcause and opportunity analysis.
- Concisely articulate opportunities strategy shifts and performance updates to peers and stakeholders.
- Lead and maintain account hygiene and automation of processes in collaboration with analytics team to facilitate an agile access to reporting and insights for the whole business.
- Collaborate with other teams and manage an executive to deliver on strategy and target with a handson approach on campaign setup building and execution.
- Develop test plans to continually test and refine campaigns.
- Manage vendor relationships on new product releases as well as daytoday servicing of the business.
- Track competitor activity and market trends to better optimize own campaigns leveraging several competitive analysis tools.
- Managing an external SEO agency to kickstart and guide all optimisations needed within the product for better organic visibility performance and futureproof the product within the new generative / conversational search landscape.
Qualifications :
Skills and Experience
- Strong PPC account management background across multiple markets with scaled budget management and financial admin knowledge.
- Analytical profile used to work with large sets of data to identify trends insights and translate findings into digestible recommendations.
- CPAdriven experience with an understanding of brand awareness used to working to strict and ambitious KPIs.
- Expert on conversion tracking and bid management systems.
- Knowledgeable of attribution models and able to make decisions outside of their dedicated platform based on wider paid digital and marketing data.
- Proven track record of translating strategy to tactical plans.
- Ability to prioritise and juggle multiple project simultaneously
- Strong understanding of digital media planning and execution
- 4 years experience in a Paid Search role on media agency side or client side preferably within rolerelevant industries (Media & Entertainment SVOD).
- Bachelors degree or relevant marketing experience
- Highly desirable:
- SVOD/OTT experience
- Programmatic knowledge (planning and execution; opportunity for the role to expand to programmatic buying)
- Enjoyment of reality TV
- Understanding of marketing to millennial consumers
Requirements
- Eligible to work in the UK
- Fluent written and spoken English
The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.
Additional Information :
As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to .
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
