Manager Data Strategy
Manager Data Strategy
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Job Description
The International Data Strategy Manager will support international markets primarily EMEA in executing Global Data Strategy initiatives. Working with the Head Office team to develop central data workstreams helping territories to implement them and identifying opportunities at the market level. Data Strategy specific to this role will involve the development and application of an audience strategy supporting and guiding the International markets in how to identify and reach appropriate moviegoing audiences in their Marketing campaigns.
Reporting to the Director Data Strategy this position will collaborate with International Media and GroupM Data Strategy teams to ensure alignment in data processes across the organization.
RESPONSIBILITIES
- Assist in the ongoing development of Universals international data capabilities with a focus on EMEA markets. Primary responsibilities include:
- Marketing data management functions such as adopting naming conventions platform data onboarding and supporting data operations alignment.
- Work closely with local marketing teams agencies and territories to support global data initiatives.
- Support audience data development including exhibitor data partnerships firstparty data collection across campaigns and GA4 strategy implementation.
- Provide support in the rollout of reporting tools and ad tech platforms identifying key areas for media and marketing team assistance and following the ad tech development roadmap.
- Assist in crossfunctional collaboration to drive global data strategy priorities.
- Help support data privacy strategy development with a focus on GDPR and data governance including Kids compliance across teams.
- Provide ad hoc support to the Global Data Strategy team including working with geographic measurement tools and Google natural search data feed.
Qualifications :
- Required:
- Extensive experience in digital or data strategy (Ents/Media preferred)
- Experience developing and implementing audience segmentation strategies to enhance marketing efforts and campaign user journey
- Knowledge of digital media platforms and data strategy with strong understanding of key players in the media data ecosystem.
- Experience supporting marketing effectiveness studies including campaign and creative performance analysis match market testing etc.
- Strong analytical skills to derive actionable insights from various data sets with a focus on key performance indicators (KPIs) and campaign outcomes.
- Understanding of data privacy regulations (e.g. GDPR COPPA) and experience in developing and enforcing data privacy and data governance best practices.
- Strong communication and collaboration skills to work across central and local marketing teams agencies and data strategy functions.
- Preferred:
- Experience creating and refining best practices for data management campaign measurement and audience engagement.
- Knowledge of datadriven planning attribution and optimization strategies across multiple channels.
- Familiarity with 1st and 3rd party data integration and funnel tracking methodologies
- Proficiency in using data visualization tools such as Google Data Studio Tableau or similar tools to present insights and support decisionmaking.
Additional Information :
As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to .
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
