Brand Customer Insight Analyst
Brand Customer Insight Analyst
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Job Description
We are looking for a professional who is passionate about using data to understand customer behavior market trends and brand performance to provide actionable insights that drive business and enhance brand perception. This role involves utilizing various data sources and research methodologies to understand customer preferences identify market opportunities and evaluate the effectiveness of brand and customer experience strategies.
Key responsibilities:
- Conduct indepth analysis of customer behavior including purchasing patterns preferences and motivations.
- Utilize market research data surveys and customer feedback to understand their needs and expectations.
- Identify strengths and weaknesses of the brand image and recommend strategies to enhance brand equity.
- Interpret data from various sources including sales data market research reports social media analytics and customer feedback to draw meaningful conclusions and actionable recommendations.
- Collaborate with Customer Activation and Marketing department to ensure brand positioning and messaging are aligned with consumer insights and to create effective and engaging campaigns
- Provide datadriven insights to support the development of marketing strategies and plans.
- Assess the performance of products and marketing campaigns based on consumer responses and market feedback. Identify areas of improvement and suggest adjustments to optimize results.
Qualifications :
To be successful in a role of Brand & Customer Insight Analyst you need to have strong brand and commercial focus with ability to drive results and work towards goals. You are analytical and insightdriven and have a strong interest in customer voice customer behavior and how that impacts future business value. You enjoy working on a strategic level as well as handson with data and visualisation to perform your analyses and reporting.
What you need to succeed:
- Selfmotivation result orientation problem solving approach with strong business sense to be able to put insights into the right context.
- Strong analytical skills and proficiency in data analysis tools and statistical techniques.
- Experience working in statistical software SPSS as well as survey tools EFS or similar
- Experience with customer research methodologies data visualization and market intelligence platforms.
- Familiarity with brand management principles and consumer behavior theories.
- Excellent communication and presentation skills to convey analysis findings and recommendations effectively.
- Ability to translate insights into actionable strategies and support crossfunctional teams in decisionmaking.
- Experience working in PowerBI Tableau or other data visualization tool is highly meriting.
- Detailoriented with the ability to manage multiple projects and deadlines.
- 2 years experience in consumer and brand analysis market research or related roles.
- Level of English fluent.
Additional Information :
This is a fulltime role based on employment contract located in Warsaw Poland. The Brand & Customer Insight Analyst role is a part of the Customer Activation & Marketing department and reports to the Insights & Analytics Manager.
Apply by sending in your CV in English as soon as possible but no later than the 6th of January 2025. Due to data policies we only accept applications through the employee portal.
Benefits
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included) COS Weekday Monki H&M HOME & Other Stories ARKET Afound. In addition to our staff discount all our employees are included in our H&M Incentive Program HIP. You can read more about our H&M Incentive Program here.
Additionally whats in it for you:
- Stable employment contract in an international company with a unique culture
- Hybrid work model (3 days in the office 2 days WFH)
- 25% staff discount for you and your family member
- Access to the LinkedIn Learning Platform
- Sharing the cost of Sports Activities
- Sharing the cost of Private health insurance
- Referral Program for external colleagues joining
- Regular feedback from your manager and colleagues so you can grow
- Extensive internal trainings and onboarding program
- Possibility of growing within the company (over 70% of our recruitment processes are internal)
& more
In addition to our global benefits all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.
Inclusion & Diversity
H&M is a part of H&M Group. At H&M Group were determined to create and maintain inclusive diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.
Company Description
H&M is a fashion brand that offers the latest styles and inspiration from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
