What does the role entail
- Drive integrated marketing strategies for MPS offerings including ParkZeus and Digital Tech Stack across digital print and BTL channels.
- Lead content marketing paid media (SEM SEO social media) website management and datadriven campaign performance analysis.
- Execute marketingled and product led growth initiatives ensuring alignment with brand strategy and creating highimpact creative assets across platforms.
- Collaborate with agency partners and leverage marketing tools to deliver optimized campaigns monitor KPIs and analyze performance.
- Track competitive activities industry trends and category insights to inform strategies and deliver actionable reports.
Qualifications :
Desired Qualifications & Experience
- MBA in Marketing / Communication / Branding field
- 56 years of Work Experience in Marketing in Digital B2B SaaS industry
Additional Information :
Supporting competencies for the role:
- At least 56 years of work experience in B2B SaaS companies
- Excellent ability to develop and execute against strategic integrated multichannel marketing plans
- High Analytical skills to measure the ROI of campaigns
- High proficiency in the MS Office Excel Word PowerPoint
- Advanced skillset for creating presentations gathering requirements writing Marketing Briefs marketing content and reports
- Selfmotivated multitasker and willing to be flexible in work schedule and hours due to global interactions.
- Ability to think strategically analyse problems and opportunities and systematically approach them to find solutions or make improvements.
- Excellent communication and stakeholder management skills to work with cross functional teams
- Worked in a startup environment and is flexible to move into roles within Marketing function
Remote Work :
No
Employment Type :
Fulltime