Vice President Marketing Remote USA

As the Vice President of Marketing you will play a pivotal role and will oversee all marketing operations brand management and digital initiatives. This position requires a strategic thinker with a deep understanding of marketing brand development and customer engagement. With a minimum of 10 years of leadership experience you will bring a wealth of knowledge and expertise to shape and execute our channel sales vision foster strategic alliances and influence revenue. Your leadership will be instrumental in accelerating revenue growth increasing market penetration and ensuring exceptional customer experiences. You will oversee the marketing team branding public relations and market research teams. You will manage the marketing budget and analyze market trends to identify opportunities for growth. The ideal candidate will be a strategic thinker with excellent leadership skills and an ability to collaborate with other senior executives. They will have a proven track record of leading highperforming marketing teams and a deep understanding of digital marketing brand management and market analytics. This is a highimpact role where you will collaborate closely with the senior executive team and crossfunctional stakeholders to achieve our companys goals.

Top 5 Responsibilities:

1. Develop and execute the companys brand and marketing strategy in alignment with business goals and objectives.
2. Identify and assess new marketing opportunities market trends and competitive dynamics. 
3. Develop and implement digital marketing strategies to drive online engagement and sales
4. Collaborate with the services teams to develop and execute gotomarket strategies for new services
5. Serve as the primary point of contact for marketing matters with internal and external stakeholders.

Responsibilities:

• Identify and assess new marketing opportunities market trends and competitive dynamics.
• Collaborate with the executive team to set strategic priorities and goals for marketing initiatives.
• Oversee the development and management of the companys brand identity and positioning.
• Ensure consistent brand messaging across all marketing channels and customer touchpoints.
• Be the company brand steward internal and external. McFadyen Digitals offerings continually evolve and internal and external communications.
• Lead initiatives to enhance brand awareness reputation and equity.
• Develop and implement digital marketing strategies to drive online engagement and sales.
• Oversee the management of the companys website social media presence and digital advertising campaigns.
• Utilize data analytics to measure the effectiveness of digital marketing efforts and optimize performance.
• Develop and implement strategies to enhance customer engagement and loyalty.
• Oversee the creation and execution of marketing campaigns that resonate with target audiences.
• Utilize customer insights and market research to inform marketing strategies and decisions.
• Collaborate with the product development team to develop and execute gotomarket strategies for new products and services.
• Oversee the development of product messaging positioning and promotional materials.
• Ensure successful product launches and ongoing product marketing efforts.
• Develop and implement public relations strategies to enhance the companys visibility and reputation.
• Oversee the management of media relations including press releases media inquiries and crisis communication.
• Ensure effective communication of the companys mission vision and values to external audiences.
• Lead mentor and develop the marketing team fostering a culture of high performance and continuous improvement.
• Promote collaboration and effective communication within the marketing team and across the organization.
• Identify and address training and development needs within the marketing team.
• Build and maintain strong relationships with key stakeholders including customers partners and media.
• Communicate the companys marketing vision strategy and performance to the executive team.

Qualifications :

• Bachelors degree in business marketing or a related field.
• Demonstrated ability to influence revenue growth through strategic partnerships channel sales and marketing programs.
• Excellent leadership communication and interpersonal skills
• Develop and implement marketing strategies that align with business goals.
• Lead the marketing team and foster a culture of creativity and excellence.
• Build and maintain a strong brand presence.
• Monitor and analyze market trends to keep the company ahead of competitors.
• Collaborate with sales and services teams to ensure a seamless customer experience.
• Ability to be both strategic and tactical; see the forest and the trees and whats beyond
• Possess innovative creative and entrepreneurial mindset.
• Strong time management organizational skills attention to detail communication and interpersonal skills are required.
• Proven ability to effectively interact with and forge relationships with employees customers and partners at all levels of the organization and in the market
• Must be a team player able to meet strict deadlines work with minimal supervision but be accountable for results
• Bring a powerful network of connections in the industry
• Experience working in a fast paced everchanging environment.
• Experience with specific software partners: Mirakl Adobe Commerce / Magento commercetools Salesforce.com Oracle SAP Shopify BigCommerce Spryker VTEX CommerceHub ChannelAdvisor LogicBroker or Marketplacer.
• Experience with large systems integrators / consultancies / agencies a plus: Accenture Deloitte Publicis Sapient PwC EY KPMG Infosys Cognizant TCS Wipro IBM HCL KPS CGI DMI EPAM BORN Gorilla LiveArea OSF Digital Omnicom WPP DCX Atos ThoughtWorks dentsu Merkle AKQA Atos Astound MindCurv MindTree Perficient Acumen Solutions Bounteous MRM Valtech Mastek Tech Mahindra Wunderman Thompson Capgemini McKinsey BCG Kearney Roland Berger or Bain.

Benefits

• Competitive salary.
• Medical and Life Insurance
• Short and LongTerm Disability.
• Generous 401K plan after three months of employment.
• Paid Time Off and Sick Leave.
• Flexible work schedule and remote working option.

Additional Information :

What we can offer you

• A career with thought leaders who literally wrote the book on Marketplace Best Practices.
• A career in the fastpaced world of retail eCommerce digital marketplaces and platform businesses.
• A career with first movers who are deploying new business models and strategies worldwide.
• A career in a flat management structure without a rigid hierarchy and bureaucracy.
• A career in a culture that rewards creativity and innovation risktaking and teamwork.

Your Core Values: Client Focus Owning the Outcome Adaptable Caring

Keywords: Alliances Manager Partnerships Manager Global Alliances

McFadyens goal is to ensure that our clients are able to maximize the return on their technology investment by providing better service to their clients partners and internal teams. At McFadyen we truly believe our employees are our most valuable asset. Across our locations in the US Brazil and India we offer a world class work culture that enables top notch delivery for some of the worlds most influential companies. 

McFadyen Digital is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color age religion sex sexual orientation gender identity / expression national origin disability protected veteran status or any other characteristic protected under federal state or local law where applicable. 

Remote Work :

Yes

Employment Type :

Fulltime