Associate Director Payer Marketing
Associate Director Payer Marketing
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Job Description
About the Role
The Associate Director Payer Marketing will serve as a critical business partner to drive and support various corporate brand and market access initiatives. This role will lead the development and execution of payer marketing strategies/tactics to secure maintain and drive optimal access for the products.
What Youll Do
Lead the development and implementation of payer tactics and pull through resources
Work with crossfunctional commercial partners to develop accountspecific tactical recommendations (based upon customer type business needs and competitive landscape) that maximize profitable timely access and pullthrough
Lead execution with the Market Access National and Regional account teams on tactical plans aligned to organizational and brand strategies.
Execute on key tactics/approaches for key payer channels (e.g. government commercial)
Partner with Data Analytics to deliver market insights that inform payer strategies tactics and promotional plans
Execute on market research needs/gaps (e.g. Advisory Boards)
Serve as market access pointofcontact on crossfunctional brand teams. Drive ongoing crossfunctional collaboration and market access representation
Maintain alignment with the reimbursement marketing team in support of access and pullthrough objectives
Represent Market Access at Legal Medical and Regulatory review meetings
Actively manage the payer marketing budget the agency of record and other vendors as needed.
Who You Are
You love working collaboratively across the business to design and execute solutions to complex business challenges. You are a strong communicator who can craft a strong story and deliver it in a compelling way.
Qualifications :
Bachelors degree required; MBA preferred
7 years of pharmaceutical biopharma industry experience including direct responsibility for payer marketing activities preferred
Demonstrated understanding of payer market dynamics as it relates to commercialization pricing reimbursement and access
Track record of developing and executing on pullthrough plans (specific to payers)
Strong project management skills with the ability to independently drive projects forward establish budgets and timelines
Strong interpersonal skills builds relationships by identifying common goals and engaging in a transparent trustbuilding manner
Heightened ability to collaborate influence and work with a wide array of internal and external stakeholders to successfully deliver results
Experience of managing multiple demands and priorities on time and under business constraints
Preferred Skills
Experience in Multiple Sclerosis Neuropsych and/or Immunology and their market access landscape
Additional Information :
Why Biogen
We are a global team with a commitment to excellence and a pioneering spirit. As a midsized biotechnology company we provide the stability and resources of a wellestablished business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning growth and expanding their skills. Above all we work together to deliver lifechanging medicines with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds cultures and perspectives make us a stronger and more innovative company and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex gender identity or expression sexual orientation marital status race color national origin ancestry ethnicity religion age veteran status disability genetic information or any other basis protected by federal state or local law. Biogen is an EVerify Employer in the United States.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
