Associate Director Marketing Analytics - Eye Care
Associate Director Marketing Analytics - Eye Care
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Job Description
The Marketing Analytics and Business Insights (MABI) team supporting AbbVies US Commercial organization is 200 members strong and growing every day. We comprise highly respected researchers analysts and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic inhouse advisor and pragmatic compass to Marketing Sales and Leadership ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at data differently as an input into insight generation not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets encouraging our team members to pull up a chair be themselves be creative speak their minds and do good work. Patients depend on us and we take that very seriously without taking ourselves too seriously. We are smart fun quirky and innovative and wed love for you to join us.
AbbVie Neuroscience & Eye Care is comprised of several areas covering Migraine Psychiatry Parkinsons Disease and Eye Care. This role supports a newly acquired asset within the Eye Care space for the treatment of Dry Eye. The Associate Director Marketing Analytics Eye Care will develop and deploy analytic solutions based on business needs to support the pre and post launch of new assets in the US and pull through brand strategy and tactics at a national and subnational level.
This positions primary objectives:
- Ensure successful development and execution of the analytics related launch and postlaunch deliverables.
- Enable a foundational knowledge base of patient and physician insights from the market to brand performance; supporting a successful launch and optimizing onmarket performance.
Major Responsibilities:
- Ensure robust understanding of the Dry Eye market through deployment analytical methods resulting in claimsbased Market Map/Structure transactional journey treatment patterns/pathways and clear articulation of patient and HCP behavior.
- In close collaboration with Above Brand Analytics establish patient flow model and work with finance/forecasting to pull through understanding to inform LRP and Plan. Contribute and collaborate to the financial planning process as input into financial planning process and forecasting.
- In collaboration with Field Planning & Analytics develop subnational drivers of market and brand performance providing more granularity to performance dynamics across distribution channels and customers including Field Force size and structure.
- Leverage innovative sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost risk business impact) and key technical criteria (e.g. reliability validity and predictability).
- Postlaunch Develop factbased promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance influence business growth & inform the annual financial forecasting and brand planning process. Develop nearterm KPIs and longerterm ROI measurements that will inform recommendations to optimize personal and nonpersonal promotional channels.
- Lead contract support and external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available insights and analytics.
- Effectively work with crossfunctional partners to deliver integrated analytics reflecting the diverse contributions across the functions
Qualifications :
- Bachelors Degree required with a concentration in marketing/sales/quantitative analysis preferred. Advanced degree preferred.
- 10 years of relevant experience in quantitative analysis of sales and marketing information is required including use of this information in the development of business plans and strategies. Experience within the Pharma/Biotech industry is required.
- 3 years leadership experience. Proven ability to collaborate effectively and to influence in a matrixed organization.
- Strong analytical reasoning abilities intellectual curiosity strong business acumen and creativity in problem solving. Experience with current methods Analytics/Machine Learning.
- Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD DDD Xponent NSP (National Sales Perspective) NPA) and Specialty pharmacy data and one or multiple analytic domains (promo optimization digital launch support etc.) is a plus
- Deep handson expertise in current analytical methods & tools (including machine learning) is a plus
- Advanced communication and influencing skills: Comfortable in collaborating and influencing integrated brand team members and communicating /influencing/presenting to senior management.
- Advanced agility project management and prioritization skills
- Advanced vendor management skills
- High motivation strong workethic and positive attitude while working under tight timelines
Accountability / Scope:
- Reports to Lead Director Eye Care Marketing Analytics & Insights
- Focus (Scope): 50% Strategic/50% Tactical
- Travel: 3040%
- Open to hiring a candidate local to Irvine CA or Chicago IL; role will require frequent travel into the Irvine office and we adhere to a hybrid work schedule.
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our shortterm incentive programs.
- This job is eligible to participate in our longterm incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.
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Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
