Senior Public Relations Executive SG
Senior Public Relations Executive SG
Posted on :
26-12-2024
Employer Active
1 Vacancy
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Job Description
PUBLIC RELATIONS STRATEGY
- Develop maintain and execute compelling PR strategy leveraging on unique identity for each launches with a cohesive brand storytelling in mind for image and awareness generation amongst Media and Influencers in Singapore.
- Lead Improvise Localise HQ guidelines with local branding objectives for relatability and perceptive SOVs for the targeted audiences to increase awareness and communication.
- Always intheknow for new trends new experiences and new platform mechanisms from luxury competitors.
- Responsible to refresh renew sustain ideas and personalities to amplify evenbetter campaign performance for key launches to improve ranking in print/ digital/ social outputs in monthly basis.
- Work closely with regional PR Trade CRM team to ensure that execution of instore experiences and OOH events can be synced to optimize on cashflow without diluting press/ influence experience.
- Manage overall PR budget assigned and ensure right allocation to key franchise to garner strong coverage on all channels via earned and owned media (Seeding Media buy Exclusive opportunities etc).
MEDIA & INFLUENCE RELATIONS
- Engage and Maintain media and influence relationship as longterm partnership with clear conversation lead and objectives to capitalize periodically.
- Conduct Conceptual media pitching with stories exclusivity of angles/ personas to secure earned output or amplify owned output.
- Develop cohesive plans for paid engagements/ stories every semester or FY to nurture strong front of friends of Maison Guerlain for a long run.
- Curate coordinate execute launches seeding to target media and KOLs strategically for earned social/ digital coverage. Facilitate loans for media shooting in timely manner with close coordination with other marketing function ie. Retail team.
EVENT PLANNING AND MANAGEMENT
- Craft plan and coordinate PR events for key launches based on HQ guidelines and maintain a strong brand image and storytelling of key launches.
- Source manage and secure unique or conceptual venues alongside with catering dcor AV requirements experience setup compliance for PR events with external third parties.
- Manage secure and track RSVP lists for attendees on organic and paid attendees to amplify event deliverables and coverages from all facets (Media Celebrity and Influence).
- Be onground troubleshoot and resolve any eventday challenges from VM SetUp to other topics relating to making a success of the event (Best Practice level of execution is expected).
PRESS RELEASES AND COMMUNICATIONS
- Develop and disseminate compelling communication to media and influences with engaging accurate timely localised press releases and timetotime tactical communications for pitching.
- Pitch and leverage to highest earned value of outputs for exclusive HQ/ Ambassador assets or synchronisation from other countries of Maison Guerlain engagements.
- Ensure messaging and language consistency across all communication channels or press materials.
MEDIA COVERAGE MONITORING & REPORTS
- Monthly reports including clippings from seeding or paid engagements postevent reports competitors reports case studies (specific brands upon request for indepth study internally).
- Monthly syncup reports on key launches to regional team (upon request on key launches only).
- Be on top of all LVMH Beauty monitoring system such as. DMR Lefty for macro micro nano monitoring in print/ digital/ social.
Qualifications :
QUALIFICATION AND SKILLS:
- Min. 2 years of PR experience in luxury industry (Beauty and PR event background is a plus).
- Excellent communicator and coordinator are encouraged to apply.
- Bachelors degree in marketing public relations comms are preferred but not limited to.
- Comfortable being in public and understood the landscape of social media platforms (i.e. Instagram Tik Tok Google etc)
- Established prior network with media and influencer communities in Singapore especially in luxury and lifestyle industries.
- Willingness to adapt thrive in a startup like environment where flexibility and handson approach are key factors to succeed.
- Ability to capitalize in innovative creative strategies to optimise PR budget spent in paid media/ influence.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Key Skills
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