Associate Manager Consumer PR Wines
Associate Manager Consumer PR Wines
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Salary Not Disclosed
1 Vacancy
Job Description
- Develop and execute the overall public relations plans for the Wonderful Companys portfolio of wine brands
- Manage and attend branded special events food and wine festivals national and regional trade shows media tours and integrations red carpet events and sampling programs serving as a brand spokesperson and representative
- Oversee trade and consumer media relations efforts influencer programs and outreach including media list development tracking and monitoring and packaging coverage and clips
- Prepare and present seasonal and quarterly reports and establish ongoing media monitoring
- Manage third party event vendors and PR agencies as needed
- Build and nurture proactive and reactive media relationships with key media contacts developing proactive pitching calendars and finding new and relevant ways to keep our brands top of mind
- Define the brand voice through press releases and pitches and message development
- Lead the development of message guides event briefings and itineraries case studies award entries and other correspondence as appropriate
- Identify and implement outofthebox thirdparty projects such as VIP collaborations integration opportunities and brand partnerships
- Collaborate with senior management and brand teams and work crossfunctionally with our marketing advertising research and legal teams
- Work closely with the winery hospitality and tasting room teams to coordinate media and influencer trips
- Build lasting and credible relationships with celebrity cultural and influential tastemakers
- Evaluate media inquiries and interview opportunities and craft briefing documents and talking points for executives
- Manage the daytoday organic social strategy for the wines portfolio to help showcase the lifestyle people and properties behind each of the brands this includes identifying UGC or owned images to share and drafting monthly social media editorial calendars
- Create and manage client budgets and allocations
Qualifications :
- At least 3 5 years of communications experience including wine hospitality spirits or luxury brand PR experience within an agency or corporate environment
- Experience in developing and executing consumerfacing public relations campaigns
- Strong knowledge of media relations press release writing and brand messaging
- Possess confidence and proven ability to operate and staff events autonomously
- Excellent project management skills with demonstrated ability to multitask and prioritize
- Accurate and consistent and is welltuned into attention to detail
- Strong writing research and presentation skills
- Selfmotivated team player that rises to the occasion and takes ownership of projects; acts as a solution provider
- Knowledge of standard PR tools: MuckRack PR Newswire/Businesswire media monitoring services Microsoft Office etc.
- Ability to adapt to change open to new ideas and thrive in a fastpaced environment
- Willingness to work nontraditional hours as many events occur in the evening and/or on weekends with up to 25% travel to lead events
- Bachelors degree preferably in Communications Journalism Public Relations English Marketing Events or Hospitality
- WSET 1 or higher training preferred
Pay Range: $85000 $90000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.
Additional Information :
- Thriving Wellness Community: Access to topnotch medical coverage comprehensive vision and dental plans and a 401k with match eligibility to secure your financial future and including:
- 24/7 online physician consultations
- virtual mental health resources
- life coaching
- engaging employee community groups
- cash rewards for healthy habits and fitness reimbursements
- library of ondemand fitness videos
- Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
- Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department offering extensive resources like People Manager and leadership training webinars and eLearning courses.
- Empowering Mentorship Program: Connect with colleagues through our companywide mentorship program to share goals overcome challenges and drive your career forward.
- Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant positive change in the workplace.
- Building a Healthy Society: We focus on improving the social determinants of a healthy societyquality education and medical care economic mobility and a healthy environmentto help build thriving communities. Wonderful CSR
- Giving Back to the Community: Make a difference with Wonderful Giving allowing you to allocate companyprovided funds to up to three charities of your choice and join Wonderful Neighbor to contribute to group service projects within our local communities.
Wonderful Agency is the fullservice inhouse advertising and marketing agency at The Wonderful Company. Dedicated to creative excellence across all media (television web print outdoor POS mobile and social media) Wonderful Agency builds consumer awareness and relevance across The Wonderful Companys brands. This is accomplished by creating effective and innovative campaigns that match the quality of the highest echelon of global firms while offering an environment that is far more entrepreneurial and fastpaced than a traditional agency. Wonderful Agency is highly integrated in direct brand and product development decisions with company owners business unit leadership legal strategy and other key stakeholders.
The Wonderful Company a successful fastgrowing privately held $6 billion company with 10000 employees worldwide. The Wonderful Companys connection to consumers has health at its heart and giving back in its DNA. The company has a longstanding commitment to corporate social responsibility including more than $1 billion invested in environmental sustainability; $65 million in charitable giving education initiatives and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in Californias Central Valley. To view the current Corporate Social Responsibility report visit
To learn more about The Wonderful Company its products and its core values please visit wonderful.com or follow The Wonderful Company on LinkedIn Facebook Instagram and Twitter. To learn more about The Wonderful Companys corporate social responsibility impact visit csr.wonderful.com.
The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance equity and inclusion. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability age protected veteran status or other protected categories.
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Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
