Sr Analyst - Gaming Marketing Analytics

The Encore Boston Harbor Manager Senior Analyst Gaming and Marketing will be responsible for the overall data analytics related to all gaming and marketing initiatives.  Responsibilities include using advanced qualitative and quantitative methods to analyze the effectiveness of Casino Marketing programs and create analysis and reports to support senior management decisionmaking; maximizing opportunities for departmental and company success; maintaining all Encore Standards; and ensuring excellent guest and team member experience.

JOB RESPONSIBILITIES:  

• Evaluate the effectiveness of casino marketing campaigns and makes recommendations. Collect data on consumers competitors and the market place and consolidate information into actionable items reports and presentations.
• Analyze statistical data using modern and traditional methods of collection and review.
• Provide support for short and longterm strategic business activities by delivering historical current and predictive data.
• Produce timely analysis on all casino marketing programs and marketing campaigns to determine results and make actionable recommendations. Regularly perform thorough customer segmentation and analyses of the player database. Accurately track performance of each campaign to provide pro and post forma forecasts and analyses.
• Create reports to evaluate performance of casino marketing hosts.
• Train and mentor direct reports on a regular basis to raise their knowledge and functionality levels. Create and facilitate an environment for teaching learning and feedback.
• Utilize software predictive tools and models to create and recommend casino marketing campaigns and promotions to maximize revenue and profit.
• Ensure all Encore Boston Harbor core values property and department standards are implemented and applied. 

• Manage the execution of shortand longterm departmental goals objectives policies and operating procedures; monitor and evaluates operational effectiveness; effect changes required for improvement.  Identify key drivers of success.
• Manage the departmental performance and the accuracy confidentiality and thoroughness of departmental policies and procedures; records and reports.
• Manages the performance of team members in his/her area of responsibility.
• Monitor all activities of the department to ensure that all applicable internal policies federal and state laws rules regulations and controls property wide are enforced. 
• Ensure department delivers and maintains a maximum level of propertywide service and satisfaction. 
• Facilitate communication throughout the property by organizing and presiding over regularly scheduled meetings with all team members within the department and with other departments as appropriate.
• Responsible for hiring performance management and employee engagement within the department. 
• Continually evaluate department and make recommendations designed to maximize department and company success.

• Effectively manage internal and external guest relations some of which will require levels of patience tact and diplomacy. Responsible for addressing guest and team member issues as appropriate. 
• Manage multiple priorities simultaneously and meet deadlines often in stressful and highpressure situations.
• Must have the ability to promote positive fair and ethical relations with all team members with all Encore contractors and in all interactions within the Host and Surrounding communities as an ambassador of the Encore brand.
• Works with safety as a priority and follows department and company safety standards.
• Maintains relevant knowledge of industry through continuing education and training.
• Performs any other jobrelated duties as assigned.

Qualifications :

JOB REQUIREMENTS:  

To perform this job successfully an individual must be able to perform each job responsibility satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Age Gaming and Certifications:

21 years of age or above.

Will be required to obtain and maintain registration or a license issued by the Massachusetts Gaming Commission.

Education and/or Experience: 

Bachelors Degree or above in a related field or equivalent experience required.

Minimum five years of experience in casino marketing analysis. Three years of leadership roles preferred.

Require Database querying proficiency with SQL Server Teradata SQL or similar tools.

Require previous casino systems experience including IGT Advantage.

Require mastery of Excel. Proficient in Microsoft Office specifically Outlook Word PowerPoint and Access.

Must understand relational database structures and have the knowledge of how to use that data with marketing segmentation. Proficiency with GIS is preferred.

Must have experience with planning and project management.

Must possess outstanding organizational interpersonal and administrative skills as well as excellent attention to detail.

Language Skills:

Ability to read analyze and interpret documents such as policy and procedure manuals maintenance instructions and other related documents.  Ability to respond to common inquiries from other employees or guests. Fluency in English.  Ability to write detailed instructions and correspondence.  Ability to effectively present information in oneonone and group situations.

Mathematical Skills & Reasoning Ability:

Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions percentages ratios and proportions to practical situations.  Ability to define problems collect data establish facts and draw valid conclusions.  Ability to analyze financial data to forecast model and succinctly present to senior management.

Physical Demands:

The physical demands described here are representative of those that must be met by the Team Member to successfully perform the essential functions of this job.

While performing the duties of this job the employee is regularly required to talk and hear. The employee is also regularly required to stand walk sit and use hands to finger handle or feel objects tools or controls. The employee is occasionally required to reach with hands and arms and to sit climb or balance and stoop stretch bend kneel crouch or crawl.

Specific vision abilities required by this job include close vision distance vision color vision peripheral vision depth perception and the ability to adjust focus. Essential responsibilities include moderate physical ability such as lift or maneuver at least thirty (30) pounds and varied instances of standing/walking. 

Work Environment:

The work environment characteristics described here are representative of those that exists while Team Members are performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The noise level in the work environment is typically moderate.  When on the casino floor or some back of house areas the noise level increases to loud. Must be able to interact with internal and external guests in a professional manner.
• Due to the unpredictable nature of the hospitality/entertainment industry Team Members must be able to work varyingschedules to reflect the business needs of the property.

Reliable consistent and punctual attendance is required.

Additional Information :

All your information will be kept confidential according to EEO guidelines.

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