Regional Marketing Manager North America
Regional Marketing Manager North America
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Salary Not Disclosed
1 Vacancy
Job Description
Want to revolutionize the future of education anddo meaningful work that transforms future generations lives
Crimson Education is a Series C global EdTech startup founded in 2013 with the idea that through personalized education and technology we can transform students into the world leaders of tomorrow. Were now in 28 markets and have an ambitious team of 700 thats rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathways.
What this role is responsible for:
Strategizing managing and supporting the endtoend planning execution and optimization of USA marketing and advertising campaigns increasing lead volume and conversions
Driving brand awareness of Crimsons personalized education and mentoring services and products through crosschannel campaigns and initiatives
Managing a team of marketers responsible for all facets of marketing (content social media campaigns SEO email marketing design events etc) in the USA and regionally in Canada
Planning and running local and virtual events to increase brand awareness for Crimson
Ideating and executing digital marketing strategies alongside a Regional Digital Marketer
Checking all content (blogs ebooks articles ad creatives case studies webinar decks) to assure they are marketingready.
Working with the sales teams to increase conversions via clientfacing assets
Managing partnerships lead to make sure potential partnerships are Identified and nurtured.
Monitoring and reporting on lead quality and conversion across all channels
Working closely with the Country Manager and Academic Advisor teams building a marketing calendar that results in market growth and an optimal customer experience
As a North America Regional Manager support the local area marketing efforts in Canada
What success looks like:
Via management of your team drive brand awareness of Crimsons personalized education and mentoring services and products across the US
Assist in communicating Crimsons unique offerings in all marketing materials and events
Work closely with the digital marketing team to maximize revenue from paid channels
Manage the organic efforts of team members responsible for content creation email and social media initiatives
Monitor leads and conversion with regular analysis and reporting on trends customer behavior and user experience showing market growth under your watch
Monitor consumer and industry trends and competitor landscape
Provide support for public relations campaigns press release launch and media relations
Qualifications:
At least 7 years experience in marketing with your experience including roles where you have guided strategy managed teams and held KPIs related to revenue
A Bachelors degree (graduate degree optional) in marketing or a similar field
Knowledge of platforms such as Salesforce Marketo Storyblok Google Analytics etc desired but not a musthave
Experience in social media marketing
Knowledge of the college admission industry is desired but not a musthave
Bachelors degree or higher ideally in the area of marketing or communications
Proven content writing skills
Why work for Crimson
- Rapidly growing start up with a flexible working environment where you will be empowered to structure how you work
- Limitless development and exposure our internal promotions/role changes made up 33% of all recruitment last year
- $1000 individual training budget per year we love to Level Up (its one of our core values)!
- Psychologist on staff
- Insightful fireside chats and workshops to help support our highperforming and ambitious team
- Radical Candor is a feedback approach we live by
- Were a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!
If youre passionate about growing in a fastpaced collaborative environment and want to work with cuttingedge technology then wed love to hear from you!
Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.
Employment Type
Full Time
