Field Marketing Specialist - Diyarbakr
Field Marketing Specialist - Diyarbakr
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Salary Not Disclosed
1 Vacancy
Job Description
Strategic Direction and Rightness of Brand Priorities
Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level.
Successfully execute program fundamentals in a truly tailored way seizing opportunities to implement proven best practices where they suit local needs.
Drive consumer trial through activities in line with brand values international guidelines and expectations to win consumers.
Drive relevance across a variety of consumption occasions and moments of need through tailored messaging amplification of occasion campaigns and activating the right big moments in the region.
Work cross functionally managing internal & external requests in line with regional priorities.
Consumer Collecting Program Management University
Set clear goals together with the Consumer Collecting Manager/Specialist (CCM / CCS) and FMM to drive trial that engages new users (e.g. freshmen & women) and expands the consumer base within universities in your region. Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on infusing Red Bull into student life during key moments (study sport party etc.) using a from students for students approach to create a credible brand image within universities and win students as loyal Red Bull consumers.
Sampling
Set clear goals and program balance together with the CCM or CCS and FMM to drive trial that engages new users offering the right product mix to expand the consumer base and the right business priority split to seize all opportunities in your region.
Premium Appeal and Executional Excellence
Support the FMM in creating and supporting key events scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape with a focus on participation.
Marketing Innovation
Support the FMM in developing owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.
Based on the knowledge and understanding of the region help come up with digital and social media initiatives as an integral part of success in field activities
Organisational Capabilities and Enabling Structure
Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
Ensure you have the right program set up in the right areas to reach your target group be flexible with resources so that we are always fishing where the fish are.
Drive efficiencies in our programs using program tools to ensure we are set up for success and have the right use of outsourcing to keep balance in your time and maintain premium execution.
Qualifications :
Ideally a former Student Marketeer with a perfect understanding of consumer collecting and loves and lives the brand (the perfect entry level job) and who has possibly done an internship.
Understands the core scenes in the region and has strong networking skills.
Has already built and sustained personal relationships in core scenes (Culture and/or Sports etc.)
Experience in leading teams and managing people.
A strategic thinker who takes initiative and ownership and makes things happen.
Leadership motivation and team skills.
Strong analytical planning budgetary and project management competencies.
Creative mind with a track record of putting new ideas into practice and assessing results.
Excellent communication skills including presenting and training abilities.
Selfconfident sporty selfmotivated friendly loyal interested in working with people stressresistant.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
