Head of Event Marketing
Head of Event Marketing
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Job Description
LEAD DRIVE & OWN THE EVENT MARKETING STRATEGY & TEAM
- Design an innovative and outstanding national event marketing program with a 3year strategy.
- Lead on the Event Marketing Business Planning Process.
- Champion innovation and creativity within the Event Marketing Team to design new events and activations which drive towards both the Japanese and international business goals.
- Ensure event concepts are relevant for regional and national consumer groups offering personal experiences. Use marketplace and consumer insights to support the creative direction.
- Increase reach by expanding into untouched scenes and targeting new consumers.
- Maintain focus on key consumer groups.
- Ensure a good balance of events including participatory/spectator mainstream/core large/small national/regional spread different aspects of the brand personality and WOW events.
- Define a strategically meaningful 3rd party event plan as well as an impactful Event Car Program into the overall Event Marketing plan.
- Have an understanding of sustainability & data compliance within the respective assets.
CHAMPION WORLDCLASS EXECUTION IN EVENTS AND PROJECTS
- Drive Japan and international business objective delivery across all Red Bull Events.
- Upskill and coach the Event Managers Regional Marketing Specialists agency staff and freelancers on the quality of delivery expected of a Red Bull Event including developing and initiating standardized tools to deliver this.
- Ensure effective integration of Red Bull branding across all events according to international benchmarks and guidelines.
- Drive the development of brand knowledge and understanding across the Event Team and wider Marketing Team.
- Ensure relevant and functional product usage pre during and postevents across all events.
- Ensure correct credible integration of event partners across all events.
- Responsible for the overall Event Marketing budget & specific Event budget working with the wider team and procurement to make event spending as efficient as possible.
- Review all Red Bulltitled events with Project Managers to ensure learnings are addressed and best practice is always shared and replicated.
- Provide insights and updates on all sports events to the Marketing Leadership Team and Management Team when required.
- Responsible for ensuring all Red Bull titled events are up to date on Red Bull Sportsnet (event calendar factsheets contacts etc.).
EXHIBIT OUTSTANDING PEOPLE MANAGEMENT AND EXEMPLARY COLLABORATION ACROSS DIFFERENT FUNCTIONS
- Lead a motivated and engaged event marketing team by challenging encouraging inspiring and enabling in the pursuit of excellence.
- Embody and drive the company values in all that the Event Marketing Team does: get involved go beyond be open & honest be yourself.
- Act as the first point of contact for the Global Event Marketing Team. Establish strong and influential international relationships that promote Japans business objectives.
- Champion the companys strengthbased people development philosophy.
- Supervise direct support and develop Regional Marketing Specialists with their events.
- Support the Partnership Team in sourcing appropriate 360degree partners across all events.
- Collaborate with other Red Bull teams to maximize event output including Media Network Brand Sales Regional Marketing and Business Services.
PROJECT & BRAND MANAGEMENT OF EVENTS
- To project manage both national and international Red Bull titled events from initial concept to realization e.g. Red Bull Box Cart Race Red Bull Cliff Diving Red Bull Flight Day.
- Management of internal project teams including communications moving image sales and advertising.
- Management of external partners including production agencies stakeholders and consultants.
- Project review and analysis.
- Brand guardian: effective integration of event branding.
- Understand and ensure relevant product usage (beverage and media) across events to drive consumption of Red Bull every day.
- Strong focus on product sales.
- Integration and management of event partners developing relationships to deliver 360degree benefits to company objectives.
Qualifications :
Educated to degree level in ideally a sports business economy or marketingrelated area or equivalent to relevant work experience of five years.
Minimum three years experience in people management including the ability to lead inspire and engage crossfunctional teams.
Fluent in written and spoken Japanese and English.
Strong understanding of the marketing mix including developing and managing projects delivering activations and leveraging relationships for brand outcomes.
Experience in event production sports events or sports marketing agencies.
Genuine interest in and passion for sport.
Creative innovative and openminded.
Highly motivated with a strong degree of initiative to work both as part of a team and autonomously.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
