Associate Director Marketing
Associate Director Marketing
Posted on :
26-12-2024
Employer Active
1 Vacancy
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Job Description
Summary:
Nagarro a leading global consulting and digital services firm seeks a Director (Digital Marketing Strategy and Operations) to drive our consulting offerings.
Key responsibilities:
- Offering advisory on digital marketing strategy and operations functions.
- Create and analyze customer journey to identify pain point and improve customer experience.
- Map out the KPIs and marketing funnel and identify gap and opportunities.
- Develop & implement lead generation and nurturing programs to move prospects through marketing and sales funnel.
- Manage and execute all aspects of email and social marketing campaigns including design testing and analysis.
- Analyze campaign performance and provide actionable insights to improve effectiveness & ROI.
- Collaborate with Sales teams to ensure alignment on lead generation and followup processes.
- Identify and implement SEO strategies to improve organic search visibility and drive web traffic.
- Generate website and traffic reports from tools such as Google Analytics Google Search Console and suggest ways to improve page performance and optimize conversion.
- Collaborate with content creators to ensure marketing materials are aligned with overall strategy and goals.
- Leverage Generative AI tools for content creation creative assets and optimization suggestions.
- Manage team members to achieve the above objectives.
Qualifications :
- Understanding of the digital marketing and customer experience management
- Research capability to understand the customer / user
- Planning capability for running digital marketing activities
- Extensive experience in marketing operations with a strong focus on email social marketing preferably for B2B organizations.
- Knowledge and experience in website analytics SEO and optimization techniques.
- Knowledge and experience in Marketing Automation.
- Knowledge of social media tools & platforms LinkedIn Facebook Twitter YouTube and Google Ads.
- Experience with leveraging Generative AI tools for marketing purpose content creation.
- Experience with data privacy (GDPR) in the context of digital marketing.
- Ability to apply design thinking approach to business problems.
- A keen learner focused on continuous learning and growth.
- Strong analytical communication and interpersonal skills.
- Ability to interpret data and make datadriven decisions.
Additional Information :
- You should have a management degree from a top university specializing in Management/ Strategy/ Marketing.
- Should be bilingual (English Japanese) with 14 years of experience.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Department / Functional Area
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