Manager - Marketing Bede - Zain

This role will be part of Zain Bahrains Subsidiary Fintech Company Bede

Bede the fintech arm of Zain Bahrain is a dynamic startup revolutionizing personal finance through Bahrains first Shariahcompliant Islamic financing app. Licensed and regulated by the Central Bank of Bahrain Bede is committed to creating an inclusive platform that offers practical solutions tailored to real customer needs.

With a focus on customer centricity strategic partnerships and digital innovation Bede aims to guide individuals toward growth and success by leveling the playing field for all.

Manager Marketing Job Purpose: To overlook and lead Bedes Marketing Communication team participating in launching ATL BTL & digital marketing strategies and implement them effectively and efficiently in order to promote the brand associated messages products & services of the company to achieve their business objectives.

This section will have bullet points containing the below information:

• Education

  Bachelors degree in Media Marketing Business or any related field.

• Experience

  810 years of experience in a similar role.

• Technical Skills

  • Marketing Tools: Google Analytics SEO/SEM social media ads.
  • Design Skills: Adobe Suite Canva
  • Strong in marketing branding advertising and social media.
  • Skilled in product campaign management.

• Soft skills

  • Effective negotiator.
  • Customercentric understanding.

• 
  Brand Management: responsible for maintaining and enhancing the companys brand image and identity. This involves developing and communicating clear brand guidelines ensuring consistency in messaging visuals and tonality across all communication channels and monitoring brand perception among customers.
• Marketing Strategy Development: lead the marketing communication team to develop comprehensive marketing strategies that align with the companys business objectives.
• Integrated Marketing Campaigns: To conceptualize plan and execute integrated marketing campaigns across various channels including digital social media and offline promoting products and services.
• Lead Content Creation: To oversee the creation of compelling and relevant content calendar for marketing materials including but not limited to owned website social media channels email newsletters and other indirect channels.
• Paid and Organic Advertising: To plan and execute advertising campaigns across various media channels such as but not limited to TV and video productions Social radio google display ads and out of home billboards and digital screens.
• Monitor and manage the production and distribution of different marketing materials and collaterals across all channels i.e. indirect...etc.
• Event Management: To organize and manage corporate events trade shows conferences and webinars to showcase the companys products and services engage with customers and partners and generate leads.
• Develop and manage both SEM & SEO strategy & align with internal and external stakeholders to ensure content updates internal linking architecture page construction metadata content and other factors to improve search engine ranking.
• Performance Analysis and Reporting: To track the performance of marketing campaigns and initiatives using metrics such as website traffic lead generation conversion rates and ROI. They analyze data to evaluate the effectiveness of marketing strategies and make recommendations for optimization.
• CrossFunctional Collaboration: To collaborate with various departments within the company including sales product management customer service and IT to ensure alignment and integration of marketing efforts across the organization.
• Lead and execute brand campaigns initiatives and activations both online and offline.
• Analyze reports dip sticks insights from social media comments internal and external research and recommend the way forward.
• Ensure up to date content across all our channels; Updating digital screens monitor printing and finalization of materials such as posters banners brochures and other in our retail channels indirect channel sponsored events activations...etc.
• Evaluate campaigns performance on all channels recommend enhancements and monitor implementation to meet KPIs for better future results and ROI.
• Engage and supervise external suppliers creative agencies and media agencies and ensure on time delivery of projects and deliverables.