Brand Manager - Retail
Brand Manager - Retail
Posted on :
25-12-2024
Employer Active
1 Vacancy
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Job Description
- Analyse brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and gotomarket strategies
- Lead creative development to motivate the target audience to take action
- Establish performance specifications cost and price parameters market applications and sales estimates
- Measure and report performance of all marketing campaigns and assess ROI and KPIs
- Monitor market trends research consumer markets and competitors activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Meeting with clients and working with colleagues across multiple departments
- Align the company around the brands direction choices and tactics
Qualifications :
- Bachelors Degree in Marketing Advertising or related field
- 7 years experience in brand or product management
- Strong project management skills
- Exceptional verbal and report presentation abilities
- Extensive experience in packaging design and retail display creation
- Proven working experience as Brand Manager or Associate Brand Manager
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Datadriven thinking and an affinity for numbers
- Outstanding communication skills
- Uptodate with latest trends and marketing best practices
- Degree in marketing or a related field
Education: MBA ( Sales & Marketing ) with professional experience of minimum 7 years in relevant industry.
- Knowledge of Sales & Marketing mainly in Paints or adhesives or similar industries & retail channel is must .
Competencies/ Functional
- Selfstarter with strong handson approach presentation & pragmatic problem solving skills.
- Marketing sense : adequate marketing demand analysis & survey business model marketing activities & promotions & contribution to sales
- Technical skills : product knowledge solve application problems speak out product advantages
Behavioral
- Innovative & high level of selfmotivation a team player
Additional Information :
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Key Skills
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