Media Buyer- for B2C apps
Media Buyer- for B2C apps
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Job Description
As part of the B2C Marketing team you will manage various marketing channels endtoend with a substantial budget across multiple countries.
You will play a key role in driving the rapid growth of the user base for our Cleanfox app which brings significant value to millions of users worldwide. You will also be responsible for launching our upcoming B2C apps.
Responsibilities
- Define the acquisition strategy for our target countries: budget allocation channel selection etc.
- Strategize and manage paid acquisition campaigns across various channels: Social Ads Google Ads inapp exchanges Programmatic and more.
- Consistently maintain high performance by monitoring campaign results and making swift datadriven adjustments as needed.
- Leverage various data sources to identify and evaluate growth opportunities and improve campaign performance.
- Apply a testandlearn approach to explore new acquisition sources.
- Track and monitor advertising campaigns: create and implement tagging plans add UTMs and test event tracking.
- Follow and improve attribution methods.
Requirements:
- Several years of experience managing campaigns on Meta TikTok or Google Ads.
- Strong understanding of digital marketing funnels channels and associated KPIs: CTR CVR CPM CPA etc.
- Familiarity with digital marketing tools particularly mobile attribution platforms (Appsflyer Adjust Branch etc.).
- High level of autonomy and an entrepreneurial mindsetyoure not afraid to dig deep to uncover growth opportunities and tackle challenges headon.
- Experience with an app or B2Cfocused company is a plus!
We Offer:
- Work in dynamic environment engaging with local and global companies.
- Benefits & flexible working hours hybridwork options.
- Internal trainings will be provided together with detailed onboarding agenda.
- Access to learning platforms
- Staff and team events
Additional Information :
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- EmployeeAssistanceProgram (EAP)
About NIQ
NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through stateoftheart platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.
For more information visit NIQ.com
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Our commitment to Diversity Equity and Inclusion
NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative ActionEmployer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center:
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
