TOPSHOP TOPMAN - Head of Customer Marketing
TOPSHOP TOPMAN - Head of Customer Marketing
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Job Description
Topshop is synonymous with accessible fashion but we must increase brand awareness with our core customer. We are seeking an experienced fashionloving innovative and digitallyfocussed Customer & Marketing leader to take a handson approach to brand ownership help to reposition the Topshop and Topman brands and create and execute on an endtoend marketing plan that delivers on that positioning.
Key to success in the role is the ability to harness and combine a deep understanding of the accessible fashion landscape with datadriven customer insights to deliver innovative story telling. Candidates should have experience leading brand vision and planning and orchestrating full funnel marketing and defining and executing seasonal plans. The role will involve everything from defining our strategy to working with our trading team on a marketing plan and calendar to managing and executing our marketing campaigns.
The role will lead a small team of customer and marketing professionals across CRM social media brand and PR/Comms. The role is based in our London HQ will report directly into the Managing Director TOPSHOP & TOPMAN and will work closely with the TSTM Design Product trading and Commercial finance teams.
The Role
- Champion a brand and customer mindset in everything we do supported through datadriven brand and customer insights. Obsess about our fashionloving customer and their needs and behaviours.
- Design and deliver a clear and inspiring customer and marketing strategy majoring in owned and earned media and delivering consistent customer experiences to raise awareness of the Topshop and Topman brands as synonymous with accessible fashion.
- Develop manage and be accountable for the brands marketing budget; balancing driving customer value whilst maximising the return on marketing spend.
- Grow our number of highvalue customers through increasing frequency driving retention and building a strong CRM programme /capability.
- Build innovative gamechanging fullfunnel marketing campaigns across multiple channels which create brand and/or trading value and execute seamlessly.
- Own the retention of the customer base through sophisticated data analytics informing segmentation and contact strategy.
- Closely collaborate with the design product trading and finance team to deliver our revenue and profit targets.
- Coach a winning team that is known to be brave and driven and passionate about doing the right thing for the customer in everything they do.
Qualifications :
We are looking for exceptional candidates with the following strengths:
- Proactive creative innovative resultsoriented and experienced in utilising data to drive decisionmaking.
- Digitalfirst mindset with strong brand building experience and extensive knowledge of the fashion landscape.
- Capable of articulating and presenting a simple clear and compelling vision and taking a muchloved brand on a journey.
- Strong editorial sensibilities from setting tone to having great taste when it comes to ensuring content is on tone.
- Able to confidently communicate customer and channel data to senior stakeholders and manage and influence key stakeholders across all levels of the organisation.
- Highly analytical with a structured problemsolving approach and strongly metrics / KPI driven.
- Responsibility and experience of working with and effectively managing large projects. Cost and efficiency aware.
- Will be a strong coach and manager and demonstrate exceptional crossfunctional leadership and influencing skills with partnership experience across functional teams.
Additional Information :
Whats in it for you
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave an extra celebration day
- Discretionary performance related bonus scheme
- Private medical care scheme
- Flexible benefits allowance which you can choose to take as extra cash or use towards other benefits
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
