Group Product Manager Derma - Innovative Assets Incubation Cluster

Job Title: Group Product Manager Innovative Assets (Incubation Cluster)

Reporting to: Head of Marketing Innovative Assets (Launch Incubation)

Location: Hyderabad

Context:

Dr.Reddys in its journey to move from #10 rank to #5 rank in the Indian Pharma Market has turbocharged its product innovation agenda. Under this effort Dr. Reddys has lined up a strong list of innovative launches for the India market in the next 5 years either through own R&D or partnerships with global innovator companies.

To ensure these innovative launches reach their fullest potential in the Indian market Dr.Reddys strongly believes in the importance of robust prelaunch medicomarketing marketing and market access activities. In this regard Dr. Reddys has setup a dedicated Launch Incubation cluster to focus on the prelaunch activities for the innovative launches.

This team will be compromised of talented marketing professionals who will work with the rest of the organization (medical market access R&D supply chain regulatory) to create an integrated prelaunch plan and ensure the relevant stakeholder network (doctors payers institutions associations regulators) is sufficiently engaged to ensure timely and rapid adoption of the products.

Job Summary:

We are seeking an experienced and strategic Group Product Manager to oversee the management of innovative pharmaceutical assets within Dr Reddys newly launched Incubation cluster.

This individual will be responsible for leading and driving the product lifecycle from ideation through commercialization of innovative assets within the therapy space of Dermatology or Diabetes

The key work will be to incubate the innovative assets from a marketing medicomarketing regulatory and market access standpoint from T24 to T6 months before launch.

Key Responsibilities:

Innovative Asset Product Strategy & Roadmap:

Develop and manage the product strategy and roadmap for an innovative asset(s).

Lead market research and analysis to identify market needs competitive dynamics and growth opportunities for new products.

Define product vision positioning and value proposition in collaboration with key internal stakeholders (R&D COE marketing sales medical affairs).

Ensure alignment between product development efforts and overall company objectives.

Innovative Asset Product Lifecycle Management:

Oversee all aspects of the product lifecycle including product planning development launch and postlaunch management of the innovative asset.

Work closely with R&D and regulatory teams to ensure products meet all regulatory requirements and are positioned for successful approval and launch.

Develop and execute gotomarket strategies including pricing distribution and market access plans.

Monitor product performance and market feedback to make datadriven adjustments to product strategy and execution.

CrossFunctional Collaboration:

Lead crossfunctional teams (marketing R&D sales COE commercial excellence regulatory medical) to ensure cohesive product development and commercialization strategies.

Serve as the primary product champion communicating product strategy and vision to internal teams senior management and external stakeholders.

Collaborate with market access and medical teams to ensure that product positioning aligns with healthcare professional and provider needs.

Innovation & Market Trends:

Stay current with industry trends consumer trends emerging technologies and competitive products and leverage this knowledge to influence the product strategy.

Identify opportunities for product innovation and differentiation to ensure the portfolio remains competitive and relevant.

Financial & Performance Management:

Track key performance metrics (sales market share customer feedback) to assess the success of product strategies and make adjustments as needed.

Prepare and present regular updates to senior management on product performance strategic initiatives and potential risks.

.

Qualifications :

Qualifications & Skills:

• Bachelors in a STEM area
• MBA from reputed (Tier 1) University College

Experience:

• 35 years of core marketing experience
• Track record of launching and building innovative products.
• Deep therapy expertise in at least one of the following therapy areas Dermatology Diabetes

Skills:

• Strong analytical skills
• Deep problem solving skills
• Ability to translate complex innovations into compelling marketing narratives
• Resilience in managing uncertainties
• Courage to make bold moves
• Ability to work smoothly in a matrix environment

The ideal candidate will have a strong background in pharmaceutical product management with a focus on innovative therapies and a proven track record of successfully launching and managing innovative products in highly competitive and regulated markets

Additional Information :

About the Department
Global Generics India
Global Generics India business journey began in 1986. In the last three decades we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fastgrowing organisation with doubledigit growth and significant market share in domestic markets. Currently we rank among the top 5 in oncology antiallergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities collaborations innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

Benefits Offered
At Dr. Reddys we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddys are on par with the best industry standards. They include among other things and other essential equipment joining & relocation support family support (Maternity & Paternity benefits) learning and development opportunities medical coverage for yourself and your family life coverage for yourself.

Our Work Culture
Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.
For more details please visit our career website at !/ 

Remote Work :

No

Employment Type :

Fulltime