Marketing Manager- PSAI
Marketing Manager- PSAI
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Job Description
1. Content development and messaging Work with customers/ team to create informative & educational content that addresses the needs to various customer segments
2. Craft clear evidence based messaging that highlights brand benefits.
3. Work with teams/ customers to craft strategy for understanding consumer needs Insight mining crafting compelling messaging to address the unmet needs and leveraging digital channels and technology platforms to increase access of brands to eligible patients.
4. Understanding customer needs to manage Life cycle by building the brand architecture
5. Conceptualizing and driving the growth projects for the brands along with CFTs and customers to ensure sustainable brand growths.
6. Working closely with customer to develop strong and actionable insights for brand growth
7. Adherence to Brand plan process in terms of rigor and preparation in consolation with customers in assigned geography!
8. Collecting behavioral and technical training needs based on field work questionnaires and stakeholders inputs (both product/science related and skill areas); decide on the course of action (interventions) in discussion with the customers ; workout detail training plan for the year. Deliver training to the customers!
Qualifications :
10 years experience in Sales and Marketing
MBA from reputed institute
Demonstrated the ability to monitor and analyze sales performance and proactively develop and implement plans to improve performance.
Ability to coach train and give feedback to groups and individuals.
Experience in Brand Management Strategic planning Business analytics TA knowledge New Product Launch
Proved the ability to work effectively in a fastmoving demanding environment.
Additional Information :
Benefits Offered
At Dr. Reddys we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddys are on par with the best industry standards. They include among other things and other essential equipment joining & relocation support family support (Maternity & Paternity benefits) learning and development opportunities medical coverage for yourself and your family life coverage for yourself.
Our Work Culture
Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.
For more details please visit our career website at !/
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
