Data Strategy Insights Analyst
Data Strategy Insights Analyst
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Salary Not Disclosed
1 Vacancy
Job Description
The Data Strategy & Insights Analyst is a critical role that works directly with Vestcoms Sales team and Clients to drive partnership and revenue growth for all parties owning the analytics and insights portion of the client relationship. This position requires an expert in leveraging industry trends customer insights and various owned and sourced data to convert data to insights and insights to action with our existing and prospective clients. Primary responsibilities include mining data precampaign to discover opportunities for clients and sales to help create demand in the market; leveraging historical data in conjunction with client objectives to prescribe more intelligent iROAS accretive campaigns; owning the measurement process (T vs. C) from setup to client delivery to ensure we have a statistically valid measurable event with descriptive contextual explanations; recommending optimization opportunities for future events based on historical outcomes best practices and trending market conditions.
Key Areas of Responsibility
Owns the analytics and insights partnerships inmarket with sales and client support across a variety of CPGs and Agencies at assigned retailers in the Vestcom network.
Performs market level insight and trend analyses to uncover opportunities to create demand with clients leveraging syndicated data sources internal data 3rd party data partners and retailer data.
Cultivates partnership with sales to create strategic plans to grow existing clients and win new clients
Designs intelligent campaigns for clients based on client and sales objectives across Vestcoms applicable solutions using best practices case studies and market knowledge
Leads test and control analyses for assigned accounts including prevalidation of offer size and scope to ensure the ability to measure through postevent contextual insights with optimization recommendations this includes owning client conversations related to methodology and results; ability to run code across a variety of data sets would be helpful.
Collaborates crossfunctionally to leverage insights from across the organization
Relays client and sales POV to assist with developing and rolling out new insights.
Supports the evolution of our Strategy & Insights Playbook as a reference guide for sales and other internal teams documenting all processes SLAs definitions metrics outputs methodologies etc.
Qualifications :
Key Qualifications
BA/BS in Business Marketing (with an analytic focus or sufficient quantitative coursework) or related field is required.
2 years of experience working directly with clients and sales teams delivering data as insights and guiding clients strategically on their promotional or media events is required; CPG experience preferred
Advanced knowledge of Microsoft Office programs specifically the following is required: Excel (heavy use of Excel Pivot Tables) PowerPoint Word
An understanding of statistical analysis specifically test vs. control methodology and store matching algorithms is preferred.
Coding skills are a plus (SQL Python etc).
Experience with Business Intelligence tools and visualization and reporting software (e.g. Tableau Power BI) is a plus
Strong clientfacing presentation ability at all levels of an organization with a so what now what storytelling approach that is easy to understand and not overly technical
Must be adept at accomplishing goals with little or no supervision selfreliant when resolving issues to ensure objectives are completed and capable of determining when escalation of issues is necessary.
Must have exceptional time management organizational and problemsolving skills keen attention to detail and the ability to multitask in a fastpaced environment.
Must have strong oral interpersonal and written communication skills.
Must be able to prepare and effectively present information to large and small groups employees and management.
Must be able to develop and maintain key relationships with internal and external stakeholders to assist in the development of strategies and project plans that meet departmental goals and ensure quality standards for service.
Ability to embody and reflect Vestcoms core values
Additional Requirements
Travel to other Vestcom locations and client sites may be required <20%
Compliance with applicable Company policies maintaining a drugfree workplace is required
Compliance with all Company policies is required including all safety policies and procedures
Additional Information :
All qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.
Reasonable Accommodations Notice
If you require accommodations to view or apply for a job alternative methods are available to submit an application. Please contact (440) 534600 or email: to discuss reasonable accommodations.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
