CRM Marketing Specialist Strategy
CRM Marketing Specialist Strategy
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Salary Not Disclosed
1 Vacancy
Job Description
What Youll Be Doing
As an CRM Marketing Specialist/Strategist you will focus on building email marketing campaigns with a emphasis on growing awareness engagement and acquisition. You will help develop a comprehensive email strategy manage daily campaign operations and measure campaign effectiveness through important performance metrics such as open rates clickthrough rates and customer engagement. Reporting to the Online Marketing Director you will:
Key Responsibilities:
- Build Email Campaigns: Manage email marketing campaigns designed to increase traffic to in product pages engagement with new offers and encourage conversion ensuring new and existing customers are engaged throughout their lifecycle.
- Support Program Strategy: Collaborate with other CRM Program Managers to contribute to the overall email marketing strategy including content messaging reengagement efforts and loyaltybuilding communications that improve the customers journey.
- Optimize Campaign Performance: Develop an understanding of existing email segmentation strategies creative repository and industry best practices. Use A/B testing and datadriven insights to improve open rates clickthrough rates and other key engagement metrics. Use segmentation and audience analysis to tailor messaging for maximum impact.
- Campaign Reporting: Monitor and report on the performance of email campaigns providing applicable insights to improve future campaigns. Work closely with dashboards created by the analytics team to interpret key metrics with a strong focus on improving engagement and extending customer relationships.
- Collaboration: Work closely with product and consumer insights teams to ensure email campaigns align with customer journey milestones product launches key retention goals and ongoing programs.
- Ensure onboarding and engagement programs integrate seamlessly with broader marketing strategies.
- Project Facilitation: Help coordinate multichannel digital communications programs ensuring understanding of business goals and customer needs.
Qualifications :
What Your Background Looks Like
- 2 or more years of experience in email marketing or CRM. Experience within financial services or a subscriptionbased business environment.
- Bachelors degree in marketing business communications or a related field.
- Experience providing email marketing programs at the enterprise level With the ability to understand campaign performance metrics and translate data into applicable insights.
- Career Growth: this role provides the opportunity to gain experience shaping email marketing strategy while focusing on execution. Over time youll take on more strategic responsibilities such as driving overall program strategies leading larger crosschannel campaigns and managing the customer engagement lifecycle.
Additional Information :
This is a permanent homebased role in Costa Rica. No relocation available.
Culture at Experian
Our uniqueness is that we value yours.
Experians culture people and environments are main differentiators. We take our peoples agenda very seriously. We focus on what matters; diversity and inclusion work/life balance flexible work development engagement collaboration wellness rewards & recognitions volunteering... the list goes on!
Our benefits include: Medical life and dental insurance Asociacion Solidarista International Share Save Plan Flex Work/Work from home Paid time off Annual Performance Bonus Education Reimbursement Family Bonding Bereavement Leave Referral Program and more.
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Experian is proud to be an Equal Opportunity and Affirmative Action employer. Our goal is to create a successful inclusive and diverse team where people love their work and love working together. We believe that diversity equity and inclusion is necessary to our purpose of creating a better tomorrow. For us this is The Power of YOU and it ensures that we live what we believe.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
