CRM Manager

Role: CRM Manager (Growth)

Location: London hybrid working 

Employment Type: Permenant
 

We have an exciting opportunity for a CRM Manager to work as part of the wider Growth and Retention team  reporting directly to the Senior CRM Manager. Responsible for maximizing value from acquired customers by driving frequency and retention throughout the customer lifecycle using multichannel campaigns. This role involves leading engagement initiatives targeting both active and lapsed customers including subscribers and nonsubscribers while planning and executing strategic tactics to enhance Goustos growth trajectory and trading performance. You will take ownership of email app and SMS channels to drive retention and engagement across the business.

Core Responsibilities:

• Multichannel campaigns: Develop and deliver endtoend strategy for multichannel campaigns including email and app channels to drive retention using our CRM platform Braze

• Testing: Strategise and execute exciting and compelling tests for our various channels to drive engagement and orders across the entire lifecycle working alongside Brand and Creative

• Crossfunctional collaboration: Work closely with crossfunctional teams including Product Creative Analytics and Finance to ensure seamless customer journeys

• Project management: Project manage and execute changes required across key customer touch points and communications in collaboration with legal and technology

• Data analysis and reporting: Monitor channel health and regularly report on campaign performance. Be proactive in analysing data and tests and recommending improvements to optimise journeys from results

• Customer segmentation: Identify customer segments and use personalisation to create new targeted campaigns

• Strategy: Become a driving force in increasing our intelligence capabilities and influencing key stakeholders in the business to adopt new capabilities  collaborating with data science and data analysts to stepchange the decisions behind our communications with algorithm enhancements

• Partnerships: Collaborate with the Partnerships and Insights team to plan campaigns and interpret how insights translate into growth actions

Who You Are:

• Experienced with Braze (our customer engagement platform) including execution of multichannel campaigns and canvases. Deep understanding of email push and inapp channels and content strategies 

• Good understanding and experience with HTML A/B tests segmentation and personalisation (liquid language and connected content)

• Strategic and analytical ability to measure impact and find opportunities for continuous improvement

• Ability to interrogate campaign briefs and interpret campaign requirements

• Team player with excellent communication and collaboration skills yet comfortable with autonomy and taking ownership of tasks

• Strong project management skills with the ability to handle multiple priorities and deadlines in a fastpaced environment

• High attention to detail and logical thinker with an eye for saving efficiencies

• A customercentric marketer with experience creating engaging impactful communications and experiences for users across lifecycle stages  

• Stay updated on CRM trends and best practices plus advocate for process improvements

Additional Information :

Equal Opportunities
Here at Gousto we are on a mission to become the UKs most loved way to eat dinner!

Whether it is creating diversity in our recipes or building new teams we care about our people and the opportunities they have at Gousto.

We are committed to equality of opportunity across our organisation. At all levels we promote equality ensuring our people are consistently treated in a fair and equal manner.

If you need reasonable adjustments at any point in the application or interview process please let us know.

In your application please feel free to note which pronouns you use (for example she/her/hers he/him/his they/them/theirs etc).

If you like what youve read about Gousto and want to find out more please click Im interested below to apply!

Remote Work :

No

Employment Type :

Fulltime