National Marketing Manager
National Marketing Manager
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Job Description
Position Overview:
We are seeking a dynamic and resultsoriented National Marketing Manager to lead the strategic marketing initiatives of our Client in the FMCG sector. The ideal candidate will have a proven track record of driving brand growth leading highimpact campaigns and delivering measurable results. This role requires a creative analytical and collaborative leader with a strong understanding of the FMCG landscape and consumer behavior.
Responsibilities
Strategic Planning: Develop and implement comprehensive marketing strategies to achieve national sales targets brand growth and market penetration.
Brand Management: Oversee brand positioning ensuring alignment with company values and customer expectations while maintaining a competitive edge in the market.
Campaign Development: Design and execute innovative marketing campaigns across multiple channels (digital traditional and instore) to drive consumer engagement and loyalty.
Market Analysis: Conduct indepth market research to identify trends consumer insights and competitive dynamics providing actionable recommendations to the leadership team.
Product Launches: Lead national product launch initiatives including market analysis promotional planning and crossfunctional coordination with sales R&D and supply chain teams.
Team Leadership: Manage and mentor a team of marketing professionals fostering a culture of excellence creativity and accountability.
Budget Management: Develop and manage the marketing budget ensuring costeffective allocation of resources to maximize ROI.
Stakeholder Collaboration: Work closely with the sales distribution and operations teams to ensure cohesive execution of marketing plans and alignment with business objectives.
Performance Metrics: Establish and monitor KPIs to measure the effectiveness of marketing activities reporting results to senior management and making datadriven adjustments as needed.
Digital Transformation: Leverage digital marketing tools and analytics to enhance brand visibility and consumer engagement in the digital space.
Requirements
Requirements
Bachelor s degree in Marketing Business Administration or a related field. A master s degree or MBA is preferred.
A minimum of 10 years of progressive marketing experience in the FMCG industry including at least 3 years in a National Marketing Manager or equivalent leadership role.
Proven expertise in brand management market analysis and integrated marketing campaigns. Strong track record of leading successful product launches and highimpact marketing initiatives.
Exceptional leadership and team management abilities. Strong analytical and problemsolving skills with proficiency in leveraging data for decisionmaking.
Excellent communication and presentation skills with the ability to influence stakeholders at all levels.
Proficiency in digital marketing platforms tools and analytics. Key Competencies
Strategic thinking with the ability to translate vision into actionable plans.
Creativity and innovation in developing marketing strategies and campaigns.
Strong business acumen and understanding of the FMCG market dynamics.
Resultsoriented mindset with a focus on driving growth and achieving objectives.
Benefits
Remuneration: Opened for negotiation
Mode of Work: Onsite
Employment Type
Full Time
