Brand Manager
Brand Manager
Posted on :
16-01-2025
Employer Active
1 Vacancy
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Job Description
Our client is an asset management firm that embodies four core values: knowledge impact innovation and efficiency. They seek talented individuals who share their passion for excellence and making a positive impact. Their team constantly pushes the boundaries of whats possible with creativity and outofthebox thinking.
The ideal candidate will be responsible for enhancing brand awareness driving customer engagement and ensuring brand consistency across
all marketing initiatives. This role requires a strategic thinker with a deep understanding of the financial services sector particularly within asset management.
JOB DESCRIPTION
Brand Strategy Development: Design and implement comprehensive brand strategies that align with Utica Capitals
business objectives and market positioning.
Market Research: Conduct thorough market research to stay abreast of customer trends competitive landscape and industry
developments utilising insights to inform branding decisions.
Marketing Campaigns: Oversee the planning and execution of marketing campaigns across various channels including digital
print and events to promote our products and services effectively.
Brand Consistency: Ensure all marketing materials and communications maintain a consistent brand message and
adhere to established brand guidelines.
Collaborating: Work closely with crossfunctional teams including product development sales and customer service to
ensure cohesive brand messaging and positioning.
Performance Analysis: Monitor and analyze the effectiveness of branding initiatives providing regular reports and recommendations for continuous improvement.
Budget Management: Manage the brand marketing budget ensuring optimal allocation of resources to achieve strategic goals.
Requirements
Bachelors degree in Marketing Business Administration or a related field
Minimum of 5 years of experience in brand management preferably within the financial services or asset management industry.
Proven track record of developing and executing successful brand strategies and marketing campaigns.
Employment Type
Full Time
Key Skills
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