Growth Marketing Manager OnlineGame Industry
Growth Marketing Manager OnlineGame Industry
Posted on :
20-12-2024
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
We are seeking an experienced and innovative Growth Marketing Manager with a passion for gaming to drive customer acquisition engagement and retention strategies. This role focuses on building and scaling campaigns that resonate with gamers leveraging growth hacking techniques datadriven insights and creative approaches to grow our user base and increase lifetime value.
Key Responsibilities:
Strategy Development:
- Design and implement growth marketing strategies tailored to the gaming audience.
- Identify highimpact growth opportunities by analyzing user behavior and market trends.
Growth Hacking:
- Develop and execute unconventional and costeffective growth strategies that drive rapid user acquisition and engagement.
- Continuously experiment with new marketing channels tools and technologies to identify untapped opportunities.
- Optimize user acquisition funnels using creative and iterative testing methods.
- Create viral loops and referral programs to amplify organic growth.
Campaign Planning and Management:
- Develop detailed marketing plans timelines and budgets for campaigns across multiple channels.
- Manage the endtoend execution of marketing campaigns ensuring alignment with strategic goals.
- Implement and monitor automation tools to scale campaigns efficiently.
Acquisition Campaigns:
- Launch multichannel marketing campaigns (social media influencers paid ads SEO email and content marketing).
- Leverage data to target gamingspecific audiences on platforms like Twitch Discord Steam and YouTube Gaming.
Community Engagement:
- Collaborate with community managers to foster player engagement and loyalty.
- Develop creative programs to incentivize referrals and grassroots marketing within gaming communities.
Analytics and Optimization:
- Use analytics tools to monitor campaign performance and identify growth bottlenecks.
- Perform A/B testing on creatives messaging and offers to refine strategies for the gaming audience.
- Utilize cohort analysis and retention metrics to understand user behavior and improve lifetime value.
Collaborations and Partnerships:
- Build partnerships with gaming influencers streamers and gaming content creators.
- Identify opportunities for collaborations with game developers and publishers.
Retention and Monetization:
- Create and execute strategies to improve customer retention through loyalty programs exclusive gaming rewards and personalized content.
- Work with the product team to integrate growth strategies into ingame mechanics and monetization features.
Team Leadership:
- Lead and mentor a team of marketing specialists to achieve growth objectives.
- Foster a culture of experimentation innovation and collaboration within the team.
Qualifications:
- Proven track record in growth marketing performance marketing or growth hacking ideally with a focus on gaming or related industries.
- Experience working with analytics platforms (e.g. Google Analytics Mixpanel) and ad platforms (e.g. Facebook Ads Google Ads TikTok Ads).
- Demonstrated success in implementing and scaling growth hacking techniques.
- Strong understanding of gaming culture trends and audience behavior.
- Expertise in growth hacking tactics including viral marketing gamification and automation tools.
- Exceptional project planning and campaign management skills with attention to detail and organizational ability.
- Creative problemsolving and the ability to work in a fastpaced resultsdriven environment.
- Excellent collaboration skills to effectively coordinate with internal teams including ad optimization specialists.
- Data analysis and interpretation skills to uncover insights and drive decisions.
- Bachelor s degree in Marketing Business or a related field (or equivalent experience).
data analysis,leadership,campaign management,growth hacking,creative problem-solving,project planning,analytics platforms,community engagement,ad platforms,growth marketing,performance marketing
Employment Type
Full Time
Company Industry
Key Skills
- Digital Marketing
- Keyword Research
- Social Media
- A/B
- Link Building
- Account Management
- HTML
- Client Relationships
- New Customers
- Product Information
- Youtube
- Cold calls
- KPI
- Service Professionals
- E-Commerce
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
