Trade Marketing Specialist
Trade Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
- Develop and execute trade marketing strategies aligned with business goals.
- Conduct market analysis to identify opportunities and threats.
- Create innovative promotional campaigns to enhance product visibility.
- Collaborate with the sales team to support national and regional initiatives.
- Manage and optimize budget allocation for trade marketing activities.
- Build and maintain relationships with key retailers and distributors.
- Design impactful pointofsale materials and displays.
- Track and analyze sales data to measure marketing effectiveness.
- Conduct training sessions for sales teams on product features and benefits.
- Provide regular reports on trade marketing performance and ROI.
- Work with product development to ensure alignment of new products with market needs.
- Implement category management strategies to maximize shelf space.
- Participate in industry trade shows and events to promote brand visibility.
- Lead crossfunctional collaboration with marketing sales and supply chain teams.
- Stay updated on industry trends and competitor activity to inform strategies.
- Bachelors degree in Marketing Business Administration or a related field.
- Minimum of 5 years of experience in trade marketing or brand management./Retail/wholesalers/ Modern trade etc.
- Proven track record of successful trade marketing initiatives.
- Strong analytical skills with experience in data interpretation.
- Excellent communication and interpersonal skills.
- Experience in the food and beverage industry preferred.
- Ability to work collaboratively in a fastpaced environment.
- Proficient in MS Office Suite and marketing analytical tools.
- Strong project management skills with attention to detail.
- Experience managing budgets and forecasting expenditures.
- Ability to adapt and innovate in response to market changes.
- Willingness to travel as required for market visits and events.
- Knowledge of category management principles.
- Strong negotiation skills for dealing with retailers and distributors.
- Selfmotivated resultsoriented and driven to succeed.
- Fluent in English is a Must
- Fluency in Arabic speaking is a Must
interpersonal skills,trade marketing,project management,sales strategy,ms office suite,point-of-sale solutions,brand management,category management,marketing analytical tools,market analysis,negotiation skills,communication,promotional campaigns,analytical thinking,communication skills,coffee,budget management,distributors,team leadership,data interpretation,modern trade
Employment Type
Full Time
Company Industry
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
