Job Description: Marketing Manager
Position: Marketing Manager
Location: Bhubaneswar (Remote/Hybrid Options Available)
Type: EquityOnly (FullTime Compensation PostFunding)
Overview
BizVidya is seeking a resultsdriven Marketing Manager to strategize execute and manage marketing initiatives that drive brand growth and customer acquisition. The ideal candidate will have handson experience in digital marketing campaign management and building marketing pipelines. As part of the core team this role offers an exciting opportunity to contribute to the growth of an EdTech startup with a longterm vision.
Key Responsibilities
- Digital Marketing Execution
- Plan execute and optimize digital marketing campaigns across platforms like Google Ads Facebook LinkedIn and Instagram.
- Develop and manage SEO strategies to improve organic visibility.
- Content Strategy and Branding
- Collaborate with content teams to create highquality marketing collateral blogs and social media posts.
- Maintain a consistent brand voice and identity across all marketing channels.
- Lead Generation and Conversion
- Design and implement lead generation campaigns to drive customer acquisition.
- Use tools like HubSpot Mailchimp or Zoho CRM to nurture and convert leads.
- Campaign Management
- Plan and execute targeted campaigns for specific courses programs and services.
- Measure campaign performance using analytics tools and refine strategies for maximum ROI.
- Partnerships and Community Engagement
- Establish collaborations with colleges influencers and industry professionals to expand the company s reach.
- Develop engagement strategies to build a community of loyal customers and advocates.
- Performance Analysis
- Monitor key marketing metrics like CTR CPL and conversion rates.
- Prepare detailed reports and present insights to the founding team for strategy optimization.
Requirements
- Experience:
- 5 years of experience in marketing with a focus on digital and performance marketing.
- Proven track record of successful campaign execution and lead generation.
- Skills:
- Proficiency in marketing tools like Google Ads Facebook Ads Manager SEO tools (Ahrefs SEMrush) and CRM platforms.
- Strong content creation and storytelling abilities.
- Excellent analytical and problemsolving skills.
- Attributes:
- Highly motivated proactive and detailoriented.
- Strong communication and collaboration skills to work across teams.
- Entrepreneurial mindset with a willingness to take ownership of outcomes.
What We Offer
- EquityBased Role: Join the founding team with a significant equity stake.
- Growth Opportunities: Take on a leadership role in shaping BizVidya s marketing strategy.
- Impactful Work: Contribute to building a brand that transforms education.
analytical skills,crm platforms (hubspot, mailchimp, zoho crm),seo strategies,content creation,campaign management,lead generation,facebook ads manager,seo tools (ahrefs, semrush),digital marketing,branding,google ads