drjobs Performance Marketing Manager

Performance Marketing Manager

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1 Vacancy
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Job Location drjobs

India

Monthly Salary drjobs

INR INR 1200000 - 1800000

Vacancy

1 Vacancy

Job Description

About the company
Bhanzu is a mathlearning platform founded by the Worlds Fastest Human Calculator. Our meticulously designed curriculum helps students become 4x quicker and better at math by nurturing their cognitive abilities and building their core math acumen using personalized AIaided methodology. Our vision is to enable students to apply math in the real world with confidence.

Performance Marketing Manager Job Description

Overview
The Performance Marketing Manager plays a pivotal role in driving the companys online marketing initiatives and optimizing performance across various digital channels. This role requires a datadriven individual with strong analytical skills and a passion for achieving measurable results. As a Performance Marketing Manager you will lead a team to develop and execute marketing strategies that enhance customer acquisition and retention ultimately contributing to the organization s growth goals. Your understanding of digital marketing tools and platforms will enable you to optimize campaign performance generate leads and boost conversion rates. With the rapid evolution of online marketing your ability to adapt and innovate will be essential for the longterm success of our marketing efforts.
Key Responsibilities
  • Develop and implement digital marketing strategies to achieve customer acquisition and revenue targets.
  • Manage and optimize PPC campaigns across platforms like Google Ads Facebook Ads and Instagram Ads.
  • Conduct comprehensive data analysis to measure campaign performance and ROI.
  • Collaborate with the content team to create engaging and conversionfocused marketing content.
  • Utilize SEO best practices to enhance website visibility and drive organic traffic.
  • Monitor and report on the performance of all digital marketing efforts using analytics tools.
  • Manage ad budgets and ensure efficient allocation of marketing resources.
  • Prepare and present regular performance reports to stakeholders and senior management.
  • Execute A/B testing to refine marketing strategies and improve conversion rates.
  • Lead and mentor a team of marketing professionals providing guidance and support as needed.
  • Stay updated with the latest digital marketing trends and technologies.
  • Develop strategic partnerships with external vendors and platforms to enhance marketing efforts.
  • Conduct market research to identify new opportunities and consumer trends.
  • Implement email marketing campaigns that align with overall marketing goals.
  • Enhance brand presence through effective social media marketing strategies.
Required Qualifications
  • Bachelors degree in Marketing Business Administration or a related field.
  • 5 years of experience in performance marketing or digital marketing.
  • Proven track record of managing successful online marketing campaigns.
  • Strong understanding of PPC SEM and ROI
  • Experience with web analytics tools such as Google Analytics SEMrush etc.
  • Ability to interpret campaign data and draw actionable insights.
  • Experience with A/B testing and conversion rate optimization.
  • Excellent communication and team leadership skills.
  • Strong project management and organizational skills.
  • Knowledge of email marketing platforms like Mailchimp or HubSpot.
  • Familiarity with CRM tools and marketing automation software.
  • Ability to work under pressure and meet tight deadlines.
  • Detailoriented with strong analytical and problemsolving abilities.
  • Strategic thinker with a resultsoriented mindset.

data analysis,email marketing,semrush,a/b testing,seo,performance marketing,google ads,project management,google analytics,hubspot,sem,analytical skills,budget management,team leadership,instagram ads,conversion rate,roi optimization,ppc,communication,campaign management,crm tools,mailchimp,conversion rate optimization,marketing automation software,facebook ads

Employment Type

Full Time

Company Industry

Key Skills

  • Arabic Speaking
  • Access Control System
  • B2C
  • Account Management
  • Legal Operations
  • Broadcast

About Company

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