Performance Marketing Associate Executive
Performance Marketing Associate Executive
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Job Description
- Assist in the planning execution and optimization of online marketing campaigns across channels such as Google Ads Facebook Ads Email SMS WhatsApp and other digital platforms.
- Monitor and analyze campaign performance data generating reports to track KPIs such as impressions clicks conversions and ROI.
- Support A/B testing initiatives to improve ad creatives landing pages and targeting.
- Conduct keyword research and optimize ad copy for search engine marketing (SEM) campaigns.
- Collaborate with crossfunctional teams including design content and analytics to ensure cohesive marketing strategies.
- Help manage budget allocations and pacing across channels to maximize performance.
- Stay uptodate with industry trends best practices and platform updates.
- Strong interest in digital marketing particularly performance marketing.
- Basic understanding of Google Ads Facebook Ads Email SMS & WhatsApp Marketing and other online advertising platforms is a plus.
- Basic knowledge of KPIS CPC CPM CTR reach impressions.
- Analytical mindset with a passion for datadriven decisionmaking.
- Familiarity with Google Analytics and other performance tracking tools is a bonus.
- Proficient in Microsoft Excel or Google Sheets for data analysis.
- Strong communication and organizational skills.
- Ability to work independently and collaboratively in a fastpaced environment.
digital marketing,performance marketing,campaigns
Employment Type
Full Time
Company Industry
Key Skills
- Digital Marketing
- Marketing
- MailChimp
- Business Management
- Constant Contact
- HubSpot
- Responsys
- Email Marketing
- Adobe Photoshop
- Social Media Management
- Copywriting
- Adobe Indesign
