Digital Marketing Officer

Overview

Key responsibilities

• Develop and implement digital marketing strategies to drive online traffic to the companys website and social media platforms.
• Manage and optimize digital advertising campaigns including Google AdWords Facebook Ads and other paid marketing initiatives.
• Utilize SEO techniques to increase the companys online presence and improve website visibility in search engine results.
• Create engaging content for digital channels including social media posts email campaigns and website blogs.
• Monitor key online marketing metrics and track campaign performance to maximize effectiveness and ROI.
• Collaborate with the design and content teams to ensure a consistent brand image and message across all digital marketing initiatives.
• Identify trends in digital marketing and recommend new strategies to enhance and optimize marketing efforts.
• Manage and maintain the companys social media presence including creating and updating profiles posting regular content and responding to customer inquiries.
• Stay uptodate with the latest digital marketing trends and best practices.
• Conduct market research to identify digital marketing opportunities and competitor strategies.
• Coordinate with external agencies and vendors to execute digital marketing campaigns and projects.
• Develop and manage email marketing campaigns to target specific customer segments and promote products or services.
• Analyze website traffic and user engagement metrics to make datadriven decisions to optimize digital marketing strategies.
• Plan and execute digital promotions including webinars contests and other online events to drive engagement and conversions.

Required qualifications

• Bachelors degree in Marketing Communications or a related field.
• Proven experience in digital marketing with a focus on SEO SEM and social media marketing.
• Demonstrated ability to develop and execute successful digital marketing campaigns.
• Strong understanding of digital analytics and tracking tools such as Google Analytics and social media insights.
• Proficiency in content creation for digital platforms including copywriting and graphic design skills.
• Experience with email marketing platforms and marketing automation tools.
• Knowledge of digital advertising platforms including Google Ads Facebook Ads Manager and other relevant advertising tools.
• Excellent communication and interpersonal skills to collaborate with crossfunctional teams and external partners.
• Ability to work in a fastpaced environment and manage multiple projects simultaneously.
• Uptodate knowledge of digital marketing trends best practices and industry changes.
• Strong problemsolving skills and a strategic mindset to drive effective digital marketing strategies.
• Certifications in digital marketing or related areas are a plus.
• Understanding of web design and development principles is advantageous.
• Experience with A/B testing and conversion rate optimization techniques.
• Proven track record of driving web traffic and increasing user engagement through digital marketing efforts.

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