Overview:
The Marketing Manager plays a crucial role in driving the overall marketing strategy and ensuring its alignment with the companys objectives. They are responsible for leading the marketing team developing strategic initiatives and collaborating with crossfunctional teams to achieve business growth and customer acquisition goals.
Key Responsibilities:
- Develop implement and manage marketing campaigns to promote the organization s services and brand presence.
- Collaborate with crossfunctional teams to create strategies for driving customer engagement and lead generation.
- Manage and optimize digital marketing channels (social media SEO email marketing etc.) to maximize reach and impact.
- Analyze market trends customer behavior and competitive landscape to identify growth opportunities.
- Oversee content creation and promotional materials ensuring alignment with the brands tone and strategy.
- Track and report on key performance metrics providing actionable insights for continuous improvement.
- Stay uptodate with the latest digital marketing trends and technologies.
Requirements:
- Bachelor s degree in Business Administration (BBA) or a related field with a minimum GPA of 3.5/4.0.
- 23 years of marketing experience preferably in the private sector or FMCG industry.
- Proficient in current IT and digital marketing trends with the ability to manage promotions across multiple channels.
- Excellent communication organizational and analytical skills.
- A proactive and creative mindset with the ability to understand and execute on business objectives.
- Experience with tools such as Google Analytics SEO SEM and marketing automation platforms.
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