Performance Marketing Expert
Performance Marketing Expert
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Job Description
- Campaign Strategy & Management
- Develop execute and optimize digital marketing campaigns across platforms like Google Ads Facebook Instagram LinkedIn and more.
- Conduct A/B testing on creatives targeting and bidding strategies to enhance campaign performance.
- Monitor daily performance metrics making datainformed adjustments to maximize ROI.
- Data Analysis & Reporting
- Analyze campaign data providing actionable insights and detailed performance reports.
- Utilize tools like Google Analytics CRM platforms and other analytics solutions to understand the customer journey and optimize marketing strategies.
- Build dashboards for simplified reporting of key metrics such as ROI CPA customer acquisition cost and overall campaign impact.
- Budget Management
- Manage and allocate budgets across campaigns to ensure alignment with ROI and performance objectives.
- Forecast monthly budgets ensuring optimal spending efficiency and maximum ROI.
- Audience Targeting & Segmentation
- Identify target audience segments and devise strategies for effective reach and engagement.
- Implement and refine retargeting campaigns to increase conversions and improve customer retention.
- Keyword Research & SEO Coordination
- Conduct indepth keyword research to optimize PPC campaigns.
- Collaborate with SEO teams to align strategies enhancing both organic and paid visibility.
- Collaboration & Communication
- Work closely with creative and content teams to ensure cohesive messaging across campaigns.
- Provide regular performance updates to stakeholders with databacked recommendations for improvements.
- Collaborate with crossfunctional teams including SEO email marketing and product to align on holistic marketing strategies.
- Market Research & Optimization
- Stay updated on industry trends emerging digital marketing tools and competitor activities.
- Conduct competitive analysis to identify growth opportunities and potential threats.
- Continuously test and optimize campaigns (e.g. A/B testing audience segmentation) for improved performance and reduced acquisition costs.
- Bachelor s degree in Marketing Business or related field.
- 2 years of experience in performance marketing with a strong understanding of PPC social media advertising and performanceoriented channels.
- Solid understanding of SEO principles and ability to align paid and organic growth strategies.
- Proven experience in managing and scaling acquisition campaigns with a focus on ROI.
- Strong analytical and quantitative skills with the ability to interpret complex data and make datadriven decisions.
- Excellent project management skills with a capability to manage and prioritize multiple campaigns and tasks simultaneously.
- Strong communication and collaboration skills to effectively work with crossfunctional teams and present datadriven insights.
- Opportunity to work with a dynamic team focused on innovation and growth.
- Flexible working environment with a commitment to personal and professional development.
- Competitive salary with performancebased incentives.
keyword research,performance optimization,campaigns,budget management,market research,collaboration,reporting,data analysis,digital marketing,campaign management,seo coordination,performance marketing,social media advertising,audience targeting,a/b testing,ppc
Employment Type
Full Time
Company Industry
Key Skills
- Arabic Speaking
- Access Control System
- B2C
- Account Management
- Legal Operations
- Broadcast
