Associate Manager - Social Media
Associate Manager - Social Media
Posted on :
20-12-2024
Employer Active
1 Vacancy
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Job Description
ROLES & RESPONSIBILITY:
Strategy Development:
Develop and execute social media strategies aligned with overall marketing objectives and brand identity.
Identify key target audiences and tailor content to effectively engage and resonate with them.
Stay abreast of industry trends and competitor activities to continually refine and optimize strategies.
Content Creation and Management:
Create compelling and visually appealing content (including but not limited to images videos and copy) for various social media platforms such as Instagram YouTube Snapchat Linkedin Pinterest etc.
Plan and schedule content calendars to ensure consistent and timely posting.
Campaign Execution:
Plan and execute social media campaigns (including promotions contests influencer partnerships etc.) to drive user engagement traffic and conversions.
Collaborate with crossfunctional teams (e.g. marketing sales product development) to integrate social media initiatives with overall business objectives.
Performance Analysis and Reporting:
Monitor and analyze key performance metrics (e.g. reach engagement conversion rates) to assess the effectiveness of social media efforts.
Generate regular reports summarizing campaign results and provide actionable insights for continuous improvement.
SKILLS & EXPERIENCE:
Bachelors degree in Marketing Communications Business Administration or related field.
Proven experience of at least 1 year in social media management preferably from an ecommerce industry.
Strong understanding of social media platforms algorithms and analytics tools.
Excellent written and verbal communication skills.
Creative thinker with a passion for storytelling and visual aesthetics.
Ability to work independently and collaboratively in a fastpaced environment.
Detailoriented with strong organizational and time management skills.
Familiarity with ecommerce platforms and digital marketing principles is a plus.
verbal communication,marketing,e-commerce,social media management,content creation,communications,written communication,reporting,social media,time management,campaign execution,brand identity,performance analysis
Employment Type
Full Time
Key Skills
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