Enterprise B2B Content Writer
We are seeking a talented and experienced Content Marketer to develop and execute content strategies that drive brand awareness engagement and lead generation with utility customers. If you re passionate about storytelling digital marketing trends and creating compelling content join us to make a meaningful impact in a dynamic SaaS environment for Utilities!
If you re excited about shaping our brand through highquality content and working in an innovative team we d love to hear from you!
Why Should You Apply:
We re looking for motivated candidates who:
- Are passionate about storytelling and content marketing.
- Thrive in a collaborative creative work environment that values innovation.
- Want to contribute to a company focused on the digital transformation of the utility industry.
Who Should Apply:
Ideal candidates are those who:
- Have 34 years of experience in writing SEO content for B2B product companies.
- Are highly proficient with content management systems and SEO tools like Google Analytics and SEMrush.
- Excel at creating compelling and engaging content that drives engagement and lead generation.
Key Responsibilities:
- Content Strategy: Develop and implement a comprehensive content strategy that aligns with Bynrys marketing goals and objectives.
- Content Creation: Produce highquality engaging and SEOfriendly content including blog posts whitepapers case studies infographics videos and social media posts.
- Content Calendar: Manage a content calendar to ensure consistent publishing and timely delivery of content.
- SEO Optimization: Conduct keyword research and optimize content for search engines to improve organic rankings and traffic.
- Audience Engagement: Monitor and analyze content performance metrics to understand audience behavior and adjust strategies accordingly.
- Collaboration: Work closely with marketing design and product teams to align content with brand messaging.
- Market Research: Stay updated on industry trends and emerging content marketing practices.
- Content Promotion: Amplify content reach using social media email marketing and partnerships.
- Brand Voice: Maintain a consistent brand voice and tone across all content.
- Lead Generation: Develop content that supports lead generation efforts including gated assets and landing pages.
Required Skills and Qualifications:
- Bachelor s degree in Mass Communication Marketing Journalism or a related field; a technical background is preferred.
- Excellent writing editing and proofreading skills with strong attention to detail.
- Proficiency with content management systems (CMS) and SEO tools.
- Understanding of SEO best practices and keyword research tools.
- Creative thinking and the ability to generate innovative content ideas.
- Keen observation and comprehension skills.
Personal Attributes:
- Aligned with Bynrys culture and values: responsibility entrepreneurial spirit adaptability resilience and a proactive mindset.
- Highly motivated and selfdirected.
- Excellent communication and collaboration skills.
- Strong organizational and time management skills.
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