School Head Marketing and Admissions - International Curriculum
School Head Marketing and Admissions - International Curriculum
Posted on :
20-12-2024
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1 Vacancy
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Job Description
Overview
The School Head of Marketing and Admissions for International Curriculum plays a crucial role in enhancing the school s enrollment process brand awareness and engagement strategies. This position is responsible for developing and implementing marketing strategies tailored to target diverse international audiences. By fostering key relationships with educational consultants community organizations and parents the individual will enhance the schools visibility and reputation in the international education landscape. Moreover the role involves a deep understanding of the international curriculum ensuring that marketing efforts effectively communicate the schools values unique offerings and educational excellence. The successful candidate will bring innovative ideas to the table leverage digital platforms for outreach and analyze enrollment trends to continually refine strategies ultimately leading to increased student enrollment satisfaction and retention.
Key Responsibilities
- Develop and implement comprehensive marketing strategies for the school s international curriculum.
- Conduct market research to identify trends and opportunities in international education.
- Build and maintain relationships with educational agents and community organizations.
- Lead admissions processes ensuring effective communication with prospective families.
- Create promotional materials including brochures digital assets and advertisements.
- Organize and coordinate promotional events open houses and school tours.
- Manage the schools website and social media platforms to maximize outreach.
- Develop and maintain a strong brand identity aligned with the school s mission and values.
- Monitor and analyze campaign performance adjusting strategies as needed.
- Collaborate with academic teams to accurately convey program offerings and successes.
- Engage with current families for referrals and testimonials.
- Facilitate feedback sessions to enhance the admissions experience.
- Prepare regular reports on enrollment statistics and marketing effectiveness.
- Stay updated on international education policies and frameworks.
- Advocate for cultural diversity and inclusion within the schools marketing initiatives.
Required Qualifications
- Bachelor s degree in Marketing Business Administration Education or related field.
- Master s degree preferred especially in International Education or Marketing.
- Minimum of 5 years of experience in marketing or admissions within an educational environment.
- Familiarity with international curricula and educational systems.
- Strong understanding of market analysis and customer segmentation.
- Proven track record in developing successful marketing campaigns.
- Excellent written and verbal communication skills in English; proficiency in additional languages is a plus.
- Experience with digital marketing tools and analytics.
- Capability to build relationships with diverse stakeholders.
- Experience in managing events and outreach programs.
- Ability to work collaboratively across departments and with external partners.
- Knowledge of CRM systems and enrollment management software.
- Strong organizational and project management skills.
- Flexible and adaptable to changes in a fastpaced environment.
- Passion for education and commitment to promoting diversity and inclusion.
- Knowledge of the local and international education markets.
event organization,crm systems,outreach,sales strategies,stakeholder engagement,market analysis,strategic planning,brand identity development,social media management,project management,brand management,promotional,market research,admissions processes,organizational skills,promotional materials creation,relationship building,communication skills,marketing strategies,campaign performance analysis,digital marketing
Employment Type
Full Time
Key Skills
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