Our client is a leading Lifestyle fashion brand in India. We are seeking a the Category Manager to lead the development execution and optimization of sales initiatives. This role is for key accounts addressing inquiries and providing timely support.
Key Responsibilities:
1. Sales and Revenue Growth:
Develop and execute strategies to increase online sales and revenue through ecommerce channels.
Identify new business opportunities and partnerships to expand the companys online presence.
Analyze sales data and market trends to optimize product listings and pricing strategies and customer feedback.
2. ECommerce Strategy Development:
Develop and implement comprehensive ecommerce strategies in alignment with the companys overall goals.
Stay updated on industry best practices emerging trends and technological advancements to maintain a competitive edge.
3. Marketing & Performance Monitoring and Reporting:
Monitor key performance indicators (KPIs) for ecommerce accounts and regularly report on performance.
Utilize data analytics tools to track and analyze sales metrics customer behavior and market trends.
Collaborate with the marketing team to create and implement online marketing campaigns promotions and product launches.
Manage performance marketing for individual channels Optimize the campaigns and identify opportunity areas to grow revenue.
Ensure that ecommerce platforms are effectively showcasing the companys products through compelling content and visuals.
4. CrossFunctional Collaboration:
Work closely with internal teams including marketing product development and supply chain to ensure seamless coordination in executing ecommerce strategies.
Provide feedback to the product team based on market trends.
Must Have
Any graduate with 23 year of experience in Marketing or a related field.
Should know Google analytics and performance metrics like CTR CR open rate etc.
cross-functional collaboration,sales growth,e-commerce,revenue,google analytics,kpi,strategy building,e-commerce strategy,ecommerce development,performance metrics,online marketing campaigns,analytics,data analytics,campaigns