Product Marketing Executive
Product Marketing Executive
Posted on :
20-12-2024
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1 Vacancy
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Job Description
Job Title: Product Marketing Executive
Experience: 3 Years
Location: Ahmedabad (Work from Office)
Company: Fx31Labs
Greetings of the day!
Fx31Labs a leading technology firm that connects Tier3 talent with Tier1 opportunities is seeking a Product Marketing Executive with 3 years of experience in IT product marketing. If you have handson experience in launching successful products a passion for working in dynamic startup environments and a knack for innovative marketing strategies we would love to have you on our team.
Key Responsibilities:
- Product Launch: Successfully plan and execute product launches including gotomarket strategies marketing campaigns and customer engagement plans for IT products.
- Market Research: Conduct comprehensive market research to understand customer needs competitive landscapes and industry trends to inform product marketing strategies.
- Startup Experience: Leverage your exclusive experience working in startup environments to drive agile creative and effective marketing strategies.
- Brand Positioning: Develop and maintain product positioning messaging and value propositions that differentiate our products in the market.
- Crossfunctional Collaboration: Work closely with the product sales and engineering teams to align marketing strategies with product development and business goals.
- Content Creation: Create engaging content for digital channels including websites blogs social media and product presentations to boost brand visibility.
- Customer Advocacy: Build and maintain relationships with key customers to drive advocacy and feedback utilizing insights to refine product offerings and marketing approaches.
Key Skills:
- Proven experience in IT product marketing with a strong focus on product launches and brand positioning.
- Solid understanding of digital marketing strategies and tools (SEO SEM content marketing etc.).
- Strong communication copywriting and content creation skills.
- Ability to thrive in startup environments with limited resources but boundless creativity.
- Experience working in collaboration with crossfunctional teams and managing endtoend marketing campaigns.
Qualifications:
- Bachelors degree in Marketing Business or related field.
- Minimum of 3 years of exclusive product marketing experience preferably in the IT industry.
- Demonstrated success in launching IT products and driving market adoption.
- Startup experience is highly valued.
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Employment Type
Full Time
Key Skills
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