Digital Marketing Intern EMEAL
Digital Marketing Intern EMEAL
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Salary Not Disclosed
1 Vacancy
Job Description
Your Career
As a Digital Marketing Intern you will have the opportunity to use digital marketing tactics to help drive event registrations and campaign results delivering toward our global KPIs.
You will learn about digital marketing tools contribute to successful campaign execution and get a better understanding of the challenges and opportunities in the cybersecurity market. This is an entrylevel into the Palo Alto Networks EMEA Demand Generation & Partner Marketing organization.
Our global internship program trains the next generation of cybersecurity talent across a range of specializations from threat intelligence to information security engineering and marketing. Interns and recent graduates can learn about the network security industry from leading thinkers grow their professional networks and be part of a careerdefining experience.
Our Internship Program starts immediately and runs for 6 months.
We offer you:
1:1 mentorship
Fun and engaging events that inspire your intellectual curiosity
The opportunity to expand your knowledge and work on challenging projects
Connections to other recent grads and employees across the company as well as our leaders
Your Impact
Your engagement will be part of the EMEA & LATAM Marketing Demand Generation Hub supporting the wider EMEA & LATAM Marketing Team in scaling demand generation efforts across the EMEA & LATAM region by improving regional customer experiences.
You will be supporting three key initiatives as well as the execution of miscellaneous tasks designed to increase our ability to achieve pipeline conversion and demand generation goals.
Key initiatives:
Help the team deliver a better customer experience across all marketing channels ensuring all efforts align with coordinated marketing initiatives.
Maintenance of coordinated customer journey calendar aligning promotional channels events campaigns and content.
Support the amplification of coordinated customer journey through digital channels including web paid media social etc. aligning closely with key stakeholders to help them scale.
Define a reporting format for the outcomes and prepare relevant communications to share progress towards our goals.
Gain practical experience in B2B marketing across paid media social media website and campaign marketing through reallife experience developing and executing campaigns.
Maintenance of regional website content increasing relevance and presence of regional activities and hot topics.
Collate requirements for EMEA & LATAM specific websites in English German and French from the local Field Marketing team.
Work with the web team to update the local websites according to those requirements.
Collate results into reports that can be shared with the EMEA & LATAM marketing team.
Communicate the information to the team on a regular basis and make recommendations for strategic next steps in alignment with the coordinated major moments calendar.
Help promote the EMEA Marketing Demand Generation Hub team internally and externally to share successes and drive broader awareness of the services we provide with the objective of positioning us as the Demand Generation Centre of Excellence for Palo Alto Networks in EMEA & LATAM.
Run a quarterly stakeholder satisfaction survey
Collate information on campaigns executed by the Hub and identify successes worth highlighting.
Define a format to update the wider team on the Hubs contribution highlighting successful activities.
Identify external and internal awards/recognitions for digital marketing campaigns prepare and submit our entries.
During your internship you will
Learn how to coordinate and align marketing programs across multiple functions by the end of the internship.
Grow essential project management skills and learn how to use Asana for project management.
See how global strategies get aligned with regional execution.
Find out which processes are involved in running successful campaigns.
Learn how to create your own campaign landing pages in Splash or Marketo.
Understand the use of metrics and datadriven decisionmaking as part of a successful marketing strategy.
Learn how to analyse marketing campaign results using reporting systems (SFDC Tableau Google Analytics).
See the importance of internal communication as part of a functioning marketing organisation.
Experience the impact of recognition and success sharing on motivation and morale.
Qualifications :
Your Experience
Must be pursuing a Bachelors degree or equivalent and be in your final year of studies.
Have a creative mindset with an interest in digital marketing (web paid media emails social media etc.) and the ability to demonstrate good time management skills.
Have an interest in website design and programming
Interested/willing to learn about cybersecurity
Proven ability to learn new technology quickly adapt to changing needs and possess strong analytical skills
Strong written and verbal communication
Additional languages like French and German an advantage
Enthusiastic driven and confident: the ability to clearly and persuasively articulate the companys mission and market opportunity.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
