Digital Marketing Executive

Location

Cheltenham UK

Type

FullTime Permanent

Welcome to Motel

Our story began during a road trip in the 1990s where our founders Will and Andy travelled across America collecting vintage items while living out of motels. They started purchasing vintage clothing in the USA and selling it wholesale which eventually led to the creation of stores. From there they began designing reworked vintage pieces and thus Motel was born.

Over 30 years and a team of 200 people later every piece of clothing we make is created with the same spirit of fun freedom and adventure as the road trip that first defined the brand. Were still ambitious and independent but now were a global team we work from an operational base in Worcester a design studio in London and a creative studio in Bali.

The role

As the Digital Marketing Executive you willbe responsible for planning and executing online marketing strategies to drive brand awareness customer engagement and lead generation. This role requires a deep understanding of digital marketing channels and the ability to analyse data to optimise campaigns for maximum effectiveness.

Main tasks & responsibilities

• Create and manage digital marketing campaigns across various online platforms including email marketing PPC SEO SMS Push Notifications and Social Advertising campaigns.
• Manage relevant content for various marketing channels.
• Working alongside Social Media and Content Manager to review KPI and social channel performance.
• SEO and SEM Optimize website content for search engines (SEO) to improve organic search rankings.
• Create and manage payperclick (PPC) advertising campaigns on platforms like Google Ads
• Plan and execute email marketing campaigns including list segmentation content creation and performance analysis.
• Monitor email deliverability and open rates making adjustments as needed.
• Manage the content calendar and ensure regular highquality content publication.
• Monitor and analyze the performance of digital marketing campaigns using analytics tools.
• Prepare reports to measure the effectiveness of marketing efforts and make datadriven recommendations.
• Manage the digital marketing budget allocate resources effectively and ensure costefficient campaign execution.
• Stay updated on industry trends competitor activities and customer preferences.
  Conduct market research to identify potential opportunities and areas for improvement.
• Specific US knowledge is preferable
• Coordinate with crossfunctional teams such as design content and development to ensure cohesive and consistent marketing efforts.
• Conduct market research to identify industry trends competitor activities and potential opportunities.
• Stay updated on the latest digital marketing trends and technologies.
• Provide administrative assistance to the digital marketing team including scheduling meetings managing calendars and organizing documents.
• Help with budget tracking and procurement processes.

About you

We are always keen for enthusiastic and ambitious people to join the Motel team and if you think you have something to offer then this is your chance to be part of something special!

For this role we would ideally be looking for;

• Bachelors degree in marketing business or a related field.
• Experience working on US paid social accounts in native currency is preferable
• Proven experience in digital marketing with knowledge of various digital marketing channels and tools.
• Proficiency with marketing software and analytics tools (e.g. Google Analytics SEO tools email marketing platforms).
• Strong communication and writing skills.
• Creative thinking and problemsolving abilities.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Familiarity with social media advertising and content management systems.
• Digital marketing expertise
• Analytical thinking
• Creativity
• Project management
• Communication skills
• Datadriven decisionmaking
• Adaptability to changing digital trends

Whats in it for you

• Competitive salary in line with industry benchmarking
• 3% pension contributions from Motel; dependant on 5% pension contributions from yourself
• 25 days annual leave; with additional days for long service
• Birthday day off post probation
• Team socials and meetups
• Monthly wellbeing activities to support healthy wellbeing
• Tailored progression pathways
• A thorough health support service
• Access to professional support & mentoring
• Bonus Scheme for all employees paid out twice a year
• Motel discount
• Motel is a growth mentality company
• Option to work from home 2 days a week post probation