Digital Marketing Manager On-Site
Digital Marketing Manager On-Site
Posted on :
20-12-2024
Employer Active
1 Vacancy
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Job Description
Overview
The Digital Marketing Manager plays a critical role in shaping and executing the digital marketing strategy of the organization. This position is vital for driving online brand awareness increasing customer engagement and maximizing revenue through various digital channels. The manager will oversee all digital marketing activities including social media email marketing and SEO strategies while utilizing data analytics to measure success and inform decisionmaking. By leading a team of digital marketers and collaborating with other departments the Digital Marketing Manager will ensure that the organization stays ahead of the competition in a rapidly evolving digital landscape. This role calls for a combination of creativity and analytical skills along with strong leadership and communication abilities to deliver compelling marketing campaigns that resonate with target audiences. A highly organized and strategicallyminded individual is needed to leverage digital tools and techniques to create a lasting impact and achieve measurable results.
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies.
- Manage daytoday digital marketing operations including campaigns budgets and timelines.
- Lead and mentor a team of digital marketing professionals.
- Conduct market research to identify trends and opportunities for growth.
- Optimize website content and user experience for higher conversion rates.
- Oversee social media management and content development across platforms.
- Create and manage email marketing campaigns to engage and nurture leads.
- Conduct SEO audits and implement strategies to improve search rankings.
- Analyze data from marketing campaigns to measure effectiveness and ROI.
- Manage PPC advertising campaigns across various platforms.
- Collaborate with the sales team to align marketing efforts with business objectives.
- Prepare regular reports on digital marketing performance and insights.
- Utilize marketing automation tools to enhance efficiency and effectiveness.
- Stay updated on industry trends tools and technologies.
- Build relationships with external partners and vendors for marketing initiatives.
Required Qualifications
- Bachelor s degree in Marketing Business or a related field.
- Minimum of 5 years of experience in digital marketing roles.
- Proven track record of successful digital marketing campaigns.
- Strong knowledge of SEO PPC and content marketing strategies.
- Experience with analytics tools such as Google Analytics and AdWords.
- Familiarity with email marketing software and automation platforms.
- Ability to manage budgets and allocate resources effectively.
- Excellent verbal and written communication skills.
- Strong analytical and problemsolving skills.
- Experience leading and developing teams.
- Ability to work independently and prioritize tasks effectively.
- Knowledge of social media marketing and emerging digital channels.
- Creative mindset with the ability to think strategically.
- Understanding of web design and UX principles.
- Strong project management skills.
- Willingness to stay current with digital marketing trends and best practices.
ppc,adwords,email marketing,project management,web design,social media marketing,data analysis,content marketing,communication skills,content creation,user experience (ux),digital marketing,marketing automation,google analytics,social media,seo,leadership
Employment Type
Full Time
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