Booking Experience Conversion Rate Optimisation Manager

• Booking Engine Optimization: Lead initiatives to improve booking engine performance focusing on increasing direct bookings and reducing reliance on online travel agents (OTAs). Continuously assess and enhance the booking engine to optimize conversion rates and revenue generation.
• EndtoEnd Funnel Optimization: Collaborate with design product development and engineering teams to streamline the user experience across the entire booking funnel. Identify pain points and remove barriers to ensure a frictionless customer journey from initial search to completed booking.
• A/B Testing and Experimentation: Build and execute a robust A/B testing and multivariate testing strategy. Use datadriven experimentation to validate hypotheses and drive continuous conversion rate improvements. Leverage testing platforms to rapidly iterate and optimize booking experiences.
• Mobile and Desktop Optimization: Lead efforts to optimize both mobile and desktop booking experiences. Ensure that users encounter seamless fast and engaging booking journeys on all devices addressing unique challenges and opportunities for mobilefirst customers.
• Collaboration with Revenue and Marketing Teams: Partner with Revenue and Marketing teams to align conversion rate optimization (CRO) efforts with pricing strategies special promotions and marketing campaigns. Ensure that the booking platform and user experience reflect strategic pricing and promotional goals.
• DataDriven Insights and Analysis: Conduct indepth analysis of user behavior conversion funnel performance and customer segmentation to identify opportunities for improvement. Use tools like Google Analytics Optimizely Hotjar and CRM data to generate actionable insights that guide your optimization roadmap.
• EndtoEnd Customer Journey Optimization: Go beyond the booking funnel to optimize key touchpoints in the postbooking journey including confirmation prearrival communications and followup interactions. Aim to enhance guest satisfaction retention and lifetime value.

Qualifications :

• Proven experience in conversion rate optimization (CRO) ideally within an ecommerce or hospitality environment. A strong track record of improving digital performance through A/B testing experimentation and data analysis.
• Deep understanding of booking engines and their role in driving direct bookings with a focus on reducing dependency on OTAs.
• Proficiency in testing platforms (e.g. Optimizely Google Optimize) analytics tools (e.g. Google Analytics) and customer behavior analysis tools (e.g. Hotjar).
• Experience collaborating with product development UX/UI design revenue management and marketing teams to align technical commercial and user experience objectives.
• Strong data analysis skills with the ability to synthesize complex data into clear actionable insights.
• Familiarity with mobilefirst design principles and a keen understanding of the mobile and desktop optimization landscape.
• Excellent communication and stakeholder management skills with the ability to influence crossfunctional teams and drive strategic initiatives.
• Experience managing and developing talent with a focus on fostering a culture of innovation experimentation and continuous improvement.

Remote Work :

No

Employment Type :

Fulltime