Performance Marketing Specialist - Barcelona Based
Performance Marketing Specialist - Barcelona Based
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Job Description
We are looking for a Performance Marketing Specialist who will be accountable for the planning execution analysis optimization reporting and budget control of our paid traffic activities in our international markets. In the role you will be working with Google and Facebook Ads as well as utilising GA4 to analyse data further. You will incorporate testing and data as a daily part of your job to improve lead volumes lead quality and the return on investment.
Duties:
Responsible for managing our online lead acquisition channels (mainly paid search and paid social) in several markets and contribute to the strategy of the performance marketing team.
Optimization and creation of paid search paid social retargeting and display campaigns for multiple markets while working towards defined KPIs and targets.
Manage medium to largesized budgets and leads forecast based on performance and to ensure the delivery of objectives.
Monitor campaigns results to identify potential issues and opportunities
A/B testing on landing pages copy market segmentation bid optimisation... to improve performance.
Stay up to date with paid acquisition best practices and market trends with an eye on new channels and competitor actions.
Work together with our Content and Design teams to produce great performance materials and assets (banners videos landing pages).
Implement optimisations across all accounts to improve performance and efficiency.
Qualifications :
Education:
Bachelors degree in Business Marketing or similar
Google Ads certification will be a plus
Experience knowledge and skills
Some experience in performance marketing with strong focus on Google Ads and Facebook Ads managing accounts for different markets.
Good understanding of the digital paid acquisition landscape: paid search paid social retargeting affiliates and performance display.
Technically savvy; exposure and ability to quickly learn and use new digital tools and platforms and to leverage on digital insights. Working knowledge of Google Analytics and Data Studio is a plus.
You are a numbers person with very strong skills in Excel.
Highly data driven
Outstanding attention to detail
Fluency in written and spoken English; other languages are a plus.
Strong at problem solving
Proactive with ability to work autonomously
A quick learner who is willing to take on responsibility from an early stage
Great at teamwork with a cando and positive attitude
Passionate about digital marketing
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
