Content Strategist Writer
Content Strategist Writer
Posted on :
20-12-2024
Employer Active
1 Vacancy
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Monthly Salary
INR INR 360000 - 600000
Vacancy
1 Vacancy
Posted on :
20-12-2024
Job Description
Job description
Role: Content Strategist & Writer
Job Mode: Onsite
Job Type Full time
Reporting to CEO
About the organization:
VMax is a holistic Wellness Health tech platform that strives to encourage and inspire people to adopt a healthy lifestyle. We have an enthusiastic and knowledgeable team that provides bespoke fitness and nutrition plans tailored to individual requirements. Our goal is to transform the lives of at least 1 million people (about the population of Delaware) and eradicate most of the lifestyle diseases caused by obesity which include diabetes heart diseases thyroid high blood pressure depression PCOS and some types of cancer. Visit our website to learn more about us.
Job Summary:
We re seeking an experienced dynamic creative content strategist to join our team at VMax Wellness Coimbatore .
As a content strategist your key responsibility will be maintaining a strategic direction in each content piece whether blogs infographics or videos to strengthen our brand s voice. You will also determine the best content formats to ensure high consumer engagement while generating leads to attract potential prospects.
If you are passionate about health marketing love content and have some crazy innovative ideas brewing in your mind we d love to have you on our team!
You will get abundant opportunities for professional growth and an impressive career trajectory complemented by competitive compensation.
Roles and responsibilities:
Content Strategy Development
- Conduct indepth audience research to understand demographics preferences and behaviors.
- Develop content strategies that align with business goals brand voice and marketing objectives.
- Collaborate with stakeholders to set content objectives and identify key performance indicators (KPIs).
- Stay updated on industry trends competitor content and emerging digital platforms to inform strategy.
2. Content Creation & Writing
- Write engaging highquality content for multiple platforms including websites blogs social media email campaigns and product descriptions.
- Tailor content tone style and format to resonate with different audience segments.
- Produce copy that is optimized for SEO driving organic traffic to websites and improving search engine rankings.
- Collaborate with designers videographers and other creatives to enhance content with visuals and multimedia elements.
3. Content Calendar & Project Management
- Create and manage an editorial calendar that ensures consistent content production and timely publishing.
- Coordinate with crossfunctional teams to ensure alignment with marketing campaigns and product launches.
- Manage deadlines and review processes to maintain quality and meet project timelines.
4. Content Performance Analysis
- Track and analyze content performance using analytics tools making datadriven adjustments as needed.
- Provide insights and reports on content effectiveness including metrics such as engagement clickthrough rates and conversion.
- Continuously optimize content based on performance data and user feedback.
5. Brand Voice & Messaging Consistency
- Ensure all content is consistent with brand voice style guidelines and positioning.
- Establish guidelines for tone voice and terminology to maintain a cohesive brand experience across channels.
Qualification and experience:
- Bachelors degree in marketing communications journalism English or a related field.
- Proven experience as a Content Strategist Content Marketing Specialist (3 years preferred). from a health and wellness or from a similar
- Strong understanding of SEO principles and keyword research.
- Working knowledge of search engine marketing (SEM)
- Portfolio of past work demonstrating writing skills and strategic content development.
- Ability to work with customer relationship management (CRM) and marketing automation software.
collaboration,seo,creative content creation,content strategy development,analytics,content delivery,content creation,nutrition,brand voice consistency,content marketing,audience research,project management,content strategy
Employment Type
Full Time
Key Skills
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