Product Specialist
Product Specialist
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1 Vacancy
Job Description
About BYD
Our Purpose is to build a zeroemission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading hightech multinational based in Shenzhen China. Operates in four core fields of IT automotive new energy and rail transit and employs over 300000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zeroemission ecosystem.
BYD Europe BV located in Schiedam Netherlands is the marketing and sales HQ of BYD Co. Ltd based in Shenzhen China. BYD Europe BV offers a full line of BYD electric vehicles including allelectric cars allelectric buses and allelectric forklift trucks.
About BYD France
BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd a Chinabased company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles including allelectric cars buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.
About the role
We are looking for a highly motivated and experienced Product Specialist to join our team in France. The Product Specialist will be mainly responsible for developing and executing product marketing plans for BYD Frances new energy vehicle products including conducting market analysis defining target audiences messaging positioning pricing and gotomarket strategies.
Key Responsibilities
- Conduct market analysis: Conduct indepth market research and analysis to understand the competitive landscape market capacity volumepricing correlation and incentive policies of the European passenger car markets. Identify trends challenges and opportunities that may impact BYD Frances product marketing strategies.
- Develop and improve the ideal customer profile and product positioning: Use market research data to develop and improve the customer profiles that accurately represent the target audience for BYD Frances passenger car products. Map out each step of the customer journey identify pain points and create messaging that addresses customer needs and expectations.
- Oversee the strategic pricing for all our future vehicles volume potential product specification and offer structure.
- Collect and analyze customer insights: Collect customer feedback through surveys focus groups and other research methods. Analyze the data to gain a deep understanding of customer needs behaviors and attitudes toward BYD Frances products. Use this information to provide structured product feedback and insights to the product research team.
- Work closely with the product research team to refine and translate technological features into customeroriented messages that resonate with the target user groups. Develop product messaging that highlights the unique benefits and features of BYD Frances new energy vehicle products.
- Collaborate across multinational/functions: Work closely and effectively with other departments such as product management PR & marketing network development and sales teams to build a cohesive and comprehensive product marketing strategy. Collaborate with multinational teams to ensure consistency and alignment across all touchpoints.
- Drive gotomarket strategy: Drive the gotomarket strategy for BYD Frances new energy vehicle products. Develop messaging and product positioning that create excitement interest and understanding of BYD passenger car products. Develop and execute operational campaigns that align with the overall product marketing strategy.
- Keep up to date with industry trends: Stay up to date with industry trends competitor activity and regulatory changes. Use this information to inform product marketing strategies and make datadriven decisions that drive business success.
- Support the product team in other productrelated business.
- Other tasks assigned by the manager.
Your Profile
- Bachelors or Masters degree in marketing business management or relating field.
- At least5 years of experience in product marketing and product management in the automotive industry. Success in bringing products to new market would be considered as a plus.
- Excellent oral / written communication skill in French andEnglish is mandatory.
- Strong data collection and analytical skills with the ability to extract and present critical insights.
- Effective communication skills and the ability to work collaboratively across all technical teams and disciplines with people from a variety of international backgrounds.
- Team player with a customercentric cando liveandlearn mindset.
Our Purpose is to build a zeroemission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team
Employment Type
Full Time
