digital marketing

JD for Digital Marketing ManagerFlybed Home

Company: Flybed Home

Position: Digital Marketing Manager

Location: Goregaon Mumbai

About Flybed Home:

Flybed Home is a leading manufacturer of innovative wall bed solutions that maximize space andenhance the functionality of homes and offices. Our products are designed to provide comfort styleand convenience. It's a space saving solution for today’s needs.

Job Summary:

As the Digital Marketing Manager you will oversee and execute digital marketing strategies for ourbrands FBH (Flybed Home) and CSI (Cycle Stand India). You will be responsible for optimising ouronline presence enhancing brand visibility and driving customer engagement through various digitalchannels. Flybed Home is a dynamic and innovative company that specialises in Murphy/ FoldableWall Beds. We are seeking a talented and passionate Digital Marketing Manager to join our team andhelp us achieve our growth objectives.

Job Responsibilities:

Strategy Development and Execution:

Develop and implement comprehensive digital marketing strategies aligned with overallbusiness objectives.

Conduct indepth market research and competitor analysis to identify opportunities andthreats.

Develop and execute comprehensive digital marketing strategies to increase brandawareness generate leads and drive sales.

Conduct market research to identify target audiences and analyze industry trends. Collaborate with the marketing team to align digital marketing efforts with overall marketing

goals. Set clear KPIs and track performance metrics to measure the success of digital marketing

campaigns. Collaborate with crossfunctional teams (sales product customer service) to ensure

alignment and synergy.

Content Marketing:

Create & Oversee highquality content creation and distribution across various channels(blog website social media email whatsapp) to engage target audiences.

Develop and implement a content calendar to maintain consistency and optimize contentdelivery. Manage content calendars and editorial schedules.

Optimize content for search engines (SEO) to improve website visibility. Utilize SEO bestpractices to improve website visibility and organic traffic.

Social Media Marketing:

Develop and implement social media strategies across various platforms (e.g. InstagramFacebook LinkedIn Pinterest & Youtube). Manage and optimize social media channels

(Facebook Instagram LinkedIn Twitter etc.) to build brand awareness and driveengagement.

Create and curate highquality social media content to resonate with the target audience.Create engaging social media content including images videos and text posts.

Monitor social media channels & its conversations and respond to comments and messagespromptly.

Utilize social media analytics to measure and track performance and make datadrivendecisions and optimize campaigns.

Email Marketing:

Design and execute effective email marketing campaigns to nurture leads and driveconversions.

Segment contact/ email lists to deliver targeted messages and personalize the userexperience via Email & WhatsApp messages.

A/B test different email subject lines content and CTAs to optimize performance. Track email open rates clickthrough rates and conversion rates to measure campaign

effectiveness.

Paid Advertising:

Manage and optimize paid advertising campaigns on Google Ads social media platformsand other relevant channels to reach a wider audience.

Set clear campaign objectives and budgets to maximize ROI. Utilize advanced targeting techniques to reach the right audience at the right time. Monitor campaign performance and make necessary adjustments to improve results.

Website Optimization:

Collaborate with the web development team to optimize the website for user experience andSEO.

Track website analytics to identify areas for improvement.

User Experience (UX) Optimization:

UserFriendly Navigation: Create a clear and intuitive navigation menu. Fast Loading Times: Optimize website speed to improve user experience. MobileFirst Design: Prioritize mobilefriendly design for optimal user experience on

smartphones and tablets. Clear Calls to Action: Use prominent and persuasive calls to action to guide users. A/B Testing: Continuously test different website elements to optimize conversions and user

engagement.

SEO:

OnPage SEO Optimization:

Keyword Research: Identify relevant keywords and phrases to target. Title Tag and Meta Description Optimization: Create compelling and keywordrich titles

and descriptions for each page. Header Tag Optimization: Use H1 H2 and H3 tags to structure content and improve

readability. Content Optimization: Create highquality informative and keywordoptimized content.

Image Optimization: Compress images to improve page load speed and optimize alt text forSEO.

Internal Linking: Create a strong internal linking structure to improve website navigation andSEO.

Technical SEO Optimization:

MobileFriendliness: Ensure the website is mobileresponsive and userfriendly on alldevices.

Page Speed Optimization: Minimize page load time by optimizing images reducing HTTPrequests and leveraging browser caching.

XML Sitemap: Create and submit an XML sitemap to search engines to help them crawl andindex the website.

Robots.txt: Use a robots.txt file to control which pages search engines can crawl. URL Structure: Create clean keywordrich and userfriendly URLs.

OffPage SEO Optimization:

Backlink Building: Acquire highquality backlinks from reputable websites. Social Media Marketing: Promote the website on social media platforms to increase brand

visibility and drive traffic. Local SEO: Optimize the website for local search by claiming and verifying Google My

Business listings.

Sales Team Coordination:

Collaborate with the sales team to align marketing efforts with sales objectives and strategies. Provide marketing materials and support to enhance the sales process and performance.

Editing Graphics:

Oversee the creation and editing of graphic content for use across digital platforms. Ensure all visual content aligns with brand guidelines and marketing goals.

Automation Creation:

Implement automation tools for marketing processes to improve efficiency and effectiveness

Analytics and Reporting:

Utilize web analytics tools (Google Analytics etc.) to track website traffic user behavior andconversion rates.

Generate regular performance reports to share insights with the team and leadership. Analyze data to identify trends opportunities and areas for improvement.

Budget Management:

Develop and manage the digital marketing budget. Allocate funds to different channels and campaigns based on performance and ROI. Track expenses and optimize budget allocation to maximize results.

By effectively managing these responsibilities a Digital Marketing Manager can significantlycontribute to the growth and success of the organization.

Qualifications and Skills:

Bachelor's degree in Digital Marketing Advertising or a related field. 810 years of experience in digital marketing. Strong understanding of digital marketing channels including SEO SEM social media Email

& WhatsApp marketing and content marketing. Proficiency in using digital marketing tools and analytics software (e.g. Google Analytics

Google Ads social media analytics tools). Excellent written and verbal communication skills. Creative thinking and problemsolving abilities. Strong attention to detail. Ability to work independently for the Brand.

Working Hours:

Standard Work Week: Tuesday to Sunday 10:30 AM to 7:30 PM Office Location: Goregaon East Mumbai Preferred Location: Candidates residing between Mira Road and Dadar are encouraged to

apply.

What We Offer:

Competitive salary and benefits package. Opportunities for professional growth and development. A dynamic and collaborative work environment. The chance to work on innovative products and campaigns.

If you are a passionate and talented digital marketing professional we encourage you to apply.Please submit your resume and cover letter to

Selection Process for Digital Marketing ManagerFlybed Home

Shortlisting Criteria:

Essential Qualifications and Experience:

Education: Bachelor's degree in Marketing Advertising Digital Marketing or a related field. Experience: 810 years of handson experience in digital marketing. Technical Skills: Proficiency in digital marketing tools and platforms like Google Analytics

Google Ads social media management tools SEO tools and email/ Whatsapp marketingplatforms.

Soft Skills: Strong communication analytical and problemsolving skills.

Desirable Skills and Experience:

Certifications: Google Ads Google Analytics or other relevant certifications. Industry Knowledge: Understanding of industry trends and best practices in digital marketing.

Creativity: Ability to think creatively and develop innovative marketing campaigns. DataDriven Approach: Experience in using data to measure and optimize marketing

campaigns.

Location: Residing on Western Railway Line (Mira Road to Dadar)

Age: Male/ Female candidates aged 30 to 45

Interview Criteria:Profiles to be Forwarded by The Consultancy/ Hiring Agency reviewing the below criteria toshort list the candidates for this Position:

1. Positive Body Language: Strong presentation skills2. Technical Skills Assessment: SEO Knowledge:

Keyword research and optimization techniques Onpage and offpage SEO best practices Link building strategies

Google Analytics: Understanding of key metrics and reports Ability to track website traffic and user behaviour Experience in setting up and using Google Analytics

Google Ads: Knowledge of different ad formats and bidding strategies Experience in creating and managing Google Ads campaigns Ability to analyze campaign performance and optimize for better results

Social Media Marketing: Understanding of different social media platforms and their target audiences Experience in creating engaging social media content Ability to measure social media performance and ROI

Email/ WhatsApp Marketing: Knowledge of Email/ WhatsApp marketing best practices Experience in creating effective Email/ WhatsApp campaigns Ability to analyze its performance and optimize for better results

3. Behavioural and Soft Skills Assessment: Communication Skills:

Ability to articulate ideas clearly and concisely Effective written and verbal communication Strong presentation skills

ProblemSolving Skills: Ability to identify and solve problems independently Creative thinking and innovative problemsolving approach

Analytical Skills: Datadriven decisionmaking Ability to analyze data and draw insights

Time Management and Organization: Ability to manage multiple projects and deadlines Strong organisational skills and attention to detail

Teamwork and Collaboration: Ability to work effectively with crossfunctional teams Strong interpersonal skills and a collaborative approach

4. Aptitude Test:

Target Score Ranges (Approximate):a. Verbal Reasoning 7085%b. Numerical Reasoning 6075%c. Logical Reasoning 7080%d. Spatial Reasoning (if applicable) 6070%

Verbal Reasoning: A strong score indicates good communication and comprehension skillsessential for content creation social media and email marketing.

Numerical Reasoning: While not as critical as verbal reasoning a solid score shows the ability toanalyze data track performance and make datadriven decisions.

Logical Reasoning: This is crucial for strategic thinking problemsolving and decisionmaking all ofwhich are important in digital marketing.

Spatial Reasoning: This can be helpful for visual content creation website design and userexperience.

5. DISC Personality Test:DISC is a behavioural assessment tool that identifies four primary personality traits:Dominance (D): Focuses on results direct decisive and takes charge.Influence (I): Peopleoriented enthusiastic persuasive and optimistic.Steadiness (S): Patient loyal and cooperative.Conscientiousness (C): Analytical detailoriented and precise.

Ideal DISC Profile for a Digital Marketing Manager:

While a perfect profile doesn't exist a blend of Dominance (D) Influence (I) andConscientiousness (C) traits often aligns well with the demands of a digital marketing role.

PostShortlist:

Once The Profile is forwarded to the Flybed Team the BDM along with the Management willreview the profiles and conduct presentation round:

Interview Rounds:

1. Initial Screening: Candidates will be screened by the Consultancy/ Hiring Agency2. Presentation Round: BDM/ Management Interview: Shortlisted candidates will be

interviewed by the Business Development Manager along with the Management. to reviewthe above metrics.

3. Final Round of Interview: Setting Expectations on the Requirement & Salary Discussion

Open Positions: 1 Digital Marketing Manager Position.