CRM Manager - Fully Remote
CRM Manager - Fully Remote
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Job Description
As the CRM Manager your main goal is to take over the retention efforts of partner operators to develop and execute CRM strategies tactics and operational plans. Your responsibilities will also include identifying customer touchpoints developing automated user journeys enhancing product features for customer retention managing conversions and optimizing the CRM program. You will work closely with various teams including the local marketing teams of partner operators
Tasks
CRM Strategy: Define and develop the CRM strategies tactics operational planning and execution.
CRM Program execution: Control and manage the CRM program regularly updating optimizing and reporting on its performance.
User Journeys: Develop automated and personalized user journeys and messages across the player lifecycle.
Conversion Management: Manage conversions throughout the customer journey and implement tactics to improve conversion rates.
Customer Touchpoints: Identify all customer touchpoints and ensure the right actions and communications are implemented at each stage of the customer journey.
Customer Satisfaction: Create innovative ways to enhance the customer satisfaction index and reduce churn for different customer segments across all online products.
Customer Experience: Own the customer experience ensuring customer longevity and commercial success.
CrossFunctional Collaboration: Work with management BI and other teams to develop and execute CRMrelated projects.
Product Enhancement: Collaborate with product teams to develop retention features within products that enhance the overall customer experience.
Reporting: Produce reports with detailed analytics to gain insights into customer behavior and campaign effectiveness.
Requirements
Prior experience in the role within the iGaming industry/ 34 years (experience in the LATAM market is an assets)
Fluent English (knowledge of French is a strong asset)
Proficiency in customer relationship management (CRM) software and marketing automation tools.
Bachelors degree in Marketing Business or a related field. Masters degree is a plus
Strong analytical and datadriven mindset with the ability to interpret complex data and generate actionable insights.
Strong communication and interpersonal skills.
Creative thinking and problemsolving abilities.
Knowledge of A/B testing and experimentation.
Ability to work effectively in a crossfunctional and collaborative environment.
Employment Type
Full Time
